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There's no room for self-doubt when you're launching a company. Here are half-a-dozen ways successful entrepreneurs keep faith with themselves

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. There’s been a back and forth on Fast Company of late, regarding corporate culture versus strategy

It's not so mysterious, after all. And neither is your coffee or Coke habit.

This is the third in a series excerpted from a new chapter in the paperback version of Good Boss, Bad Boss , a New York Times bestseller by Robert Sutton . Read the first installment, Are You A Power Poisoned Boss?

Two Yale students used their college weight gain as motivation to start a thriving, health food restaurant. For Yale University students Jerry Choinski and Etkin Tekin, the dreaded “freshman 15” came two years late.

Breaking news from your editors at Fast Company, with updates all day. Apple To Use Bloom For Its Cloud .

Adele’s song Someone Like You has won both a Grammy and lots of lively speculation as to why people feel moved to tears when they hear it. The Wall Street Journal recently ran an article that referenced a study by John Sloboda that found people experienced emotional reactions to music when it contained appoggiaturas, a musical device whose definition seems to be as hotly debated as the science and rationale behind the article itself.

An economic indicator that tracks tens of thousands of small businesses looks a lot like it did last month. Want more clarity?

You may regard your VC as a partner. Good! Just be aware that the VC may think of you as cannon fodder. To hear them tell it, venture capitalists aren't too different from entrepreneurs.

If Y Combinator is the next PayPal Mafia, then Paul Graham is Silicon Valley's godfather. Graham is the cofounder of Y Combinator, the investment firm that plugs seed money ($18,000 on average) into early stage startups in exchange for mentorship and access to its ever-growing network of alumni.

On March 1, 1962, thousands of people lined New York City s Broadway.

Last year, from Silicon Valley to Wall Street, it was impossible to escape the concept of the "Lean Startup"--especially the great ideas espoused by the preeminent thought leader on the topic, Eric Ries . Hundreds, if not thousands, of entrepreneurs embraced these tenets and joined the "Lean Startup movement." In addition to curbing costs, an entrepreneur would begin by creating their first "minimal viable product" to test that initial business idea

Greg Brooks, founder of Sub Sea Research, a small business in Maine, is setting off on a journey to salvage a $3 billion underwater wreck. One Maine entrepreneur is hoping to turn a $5 million investment into a $3 billion payday. Greg Brooks, founder and owner of Sub Sea Research, a Portland, Maine-based business that hunts for treasure, recently came across the biggest find of his career: 1.7 million ounces—62,500 pounds—of platinum aboard a scuttled cargo ship that sank in 1942

Welcome to the "Silicon Roundabout," which is luring young companies with government funding, Google-sponsored office space, and a new start-up competition. The start-up scene in London may not be as well known as the hotbeds of entrepreneurship in Silicon Valley or New York City, but it is striving to offer entrepreneurs looking to launch companies a buzzing business environment.

Forget Jeremy Lin. The hottest question of the week was, "Are entrepreneurs feeling optimistic?" One good thing about being the soul of free enterprise, the best hope of innovation, and the lone source of new job creation in the U.S. economy: It makes people attentive to your moods