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Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

Why we’re still waiting for the perfect mobile interface. Illustration by Robert Samuel Hanson Shortly after the iPhone 4S went on sale this fall, its marquee feature, the Siri voice assistant, sparked a heated debate in the tech world: Was Siri a great computing interface, or was it the greatest?

In our last India edition of The Great Tech War of 2012 , we noted how Facebook was emerging as a clear winner. Since then, things have gotten more competitive.

In early 2010, Jane Byrant Quinn and Carll Tucker launched a community-based news website. Today they compete with AOL. Here's how they changed the game.

Marketing today is all about geography, as companies try to appeal to local tastes on a global scale, writes John A. Quelch. The book: All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World, by John A.

Michelle Obama’s first day on Twitter was the tweet heard 'round the world, with more than 60,000 followers signing up to follow her the morning she launched.

They're affordable, full of start-up geeks like you, and way cooler than any office you could afford. Ready to get out of the basement and into a real office? Before you strike out on your own and get locked into a lease, consider a coworking space.

According to Pew Research, 66 percent of Americans say there's conflict between the classes. Do you agree?

As the Netflix CEO launched in the UK and Ireland, he said last year's pricing backlash put the focus back on consumers. How does it feel to go from Wall Street darling to the object of scorn? "It felt bad, that's what you would expect," Netflix CEO Reed Hastings told paidContent as he launched the company in the UK and Ireland

Here are 5 reasons your city makes a big difference to the success of your business. We all hear about the critical role that businesses play in the competitiveness and economic growth of our cities.

Is it time to wage battle, leverage your business model, or just poke fun of your rival? Here's how to tell

Serial entrepreneur Howard Leonhardt talks about his plans to start a new kind of stock exchange that will cater to start-ups and small business. He has invented 21 products for treating heart disease.

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come. Ugh.

How one retailer discovered the secret to expanding from three to 15 stores profitably. One retail client of ours had a small boutique business unit (selling upscale French clothing) that was a real puzzler. They were seeing great profitability in their New York boutique, significant losses from their Los Angeles boutique, and moderate profitability just down the street in Orange County.