Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company
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Feed SubscriptionThe 7 Worst Communications Failures Of 2011
Welcome to my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week comprises my list of 2011’s losers. (Winners will be announced next week.) Joe Paterno:
Read More »An In-Store Revolution
A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships. An In-Store Revolution A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships
Read More »How to Harness the Best Ideas
Your "on the street" employees can be an important resource for business-building ideas. It’s crazy to think that all great ideas need to come from you or from your top managers. Chances are, your employees who are your “feet on the street” know more about your customers than you might
Read More »Sexy Santa In Demand As Laptop Nation Takes To The Officeless Holiday Office Party
It may sound like an existential koan--how does one without an office attend an office party?--but in an increasingly freelance, telecommuting world, for many people this is actually a very real consideration. Now, pass the punch and let the mistletoe dangle. On a recent evening in the Gowanus section of Brooklyn, a group of revelers gathered to partake in a tradition as old as desks: The office holiday party.
Read More »Trust Me: Here’s Why Brands Sell Trust, Subconsciously
Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.
Read More »Does the "Goddamn" Higgs Particle Portend the End of Physics?
What does it say about particle physics that the Higgs boson has generated so much hullaballoo lately? Physicists at the Large Hadron Collider in Switzerland have reportedly glimpsed “ tantalizing hints ” of the Higgs, which might confer mass to quarks, electrons and other building blocks of our world. Not actual “evidence,” mind you, but “hints” of evidence
Read More »"The People’s Skype" And Occupy Wall Street Hackathons
Academics and researchers sympathetic to the #Occupy movement have created a "People's Skype" and participated in a multinational hackathon that took advantage of a massive social media archive. Months after the first protesters arrived in Zuccotti Park, Occupy Wall Street continues to fuel tech innovation
Read More »Ariel Zwang Wields Private-Sector Tactics To Create Safe Horizon For Women & Children
Safe Horizon, the largest nonprofit provider of domestic-violence aid services in the U.S., is thriving under executive director Ariel Zwang, thanks to shrewd tactics she's taken from her experience in the private sector.
Read More »Why In-Person Socializing Is A Mandatory To-Do Item
We are genetically oriented toward learning from others, an easy thing to forget these days.
Read More »Lessons About Guerilla Filmmaking–And Life–From A Feature-Length Music Video
Jacob Krupnick's feature-length, Girl Talk-scored music video, "Girl Walk // All Day," debuted yesterday. Today, Krupnick walks us through making a mega dance spectacle while all of New York goes about its business around you. When a video of an ebullient dancing girl in a funky jacket hit the Internet last January, it immediately struck a nerve.
Read More »Snag the Brightest Young Talent (It’s not About the Money)
Can't compete with Wall Street salaries? Use these creative strategies for attracting the best Gen-Y talent. While building your business , you are probably overflowing with ideas and enthusiasm.
Read More »8 Questions to Ask About the Euro Mess
European leaders are meeting today on yet another Grand Plan to bail out the Euro. Why you, and your business, better hope they succeed. The drama is building over European leaders’ continued inability to solve the debt crisis that threatens to explode the euro zone.
Read More »Will Shoppers Scream for an Ice Cream Maker’s New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Gifford's ice cream has been a New England institution since the family-owned creamery, based in Skowhegan, Maine, opened its first ice cream stand, in 1980.
Read More »Cynthia Rose’s Golden Era
Designer Cynthia Rose, known for her clothing and accessories, unveiled her first fine jewelry collection at L’Armoire on Park Street in New Canaan, Conn., showcasing her new fine jewelry. Inspired by the art of collage, her work is most often an idiosyncratic assembly of contemporary and vintage materials. The new ...
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