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The Last-Minute Black Friday Plan

Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity

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Gamer Heal Thyself With Jane McGonigal’s SuperBetter

When Jane McGonigal suffered a traumatic brain injury in 2009, she created a game, SuperBetter, to help herself heal. Today, she unveiled a new platform, SuperBetter, to help others cure what ails, from obesity to a broken leg to addiction. Deeply impacted by a traumatic brain injury in 2009, and struggling with traditional therapy, Jane McGonigal created a game--SuperBetter--to help heal herself

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Anatomy Of A Cannes Contender: Volkswagen The Force

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here's how Deutsch L.A. EVP/Group Creative Director Michael Kadin used a Super Bowl spot for Volkswagen to create a great disturbance in The Force.

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Do leggings really make you fat?

There are many things you can say about leggings, but most women who wear them will reduce it to one word: comfortable. Yet the super-comfy wardrobe staple recently caused a stir in the blogosphere when the U.K.'s Daily Mail reported on why the popular stretchy pants can make you fat.

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Houston Grandma Is Nation’s First "Super Wi-Fi" Adopter

Granny leaves the rest of us behind, with her new long-distance, brick-wall-smashing Wi-Fi. A Houston grandma, Leticia Aguirre, is believed to be the first residential user of so-called "Super Wi-Fi." That's according to Rice University , which had a hand in all this (and knows a good headline when it sees one).

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SuperB scientists test new ideas at Diamond

Accelerator physicists working on the recently funded SuperB accelerator in Italy have been collaborating with Diamond’s accelerator physicists to test new techniques for low emittance tuning, which can potentially benefit both Diamond and the SuperB.

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