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Once again, science is confirming what we have always suspected. This time, after years of referring to Apple's customer base as the "cult of Mac" or "cult of Apple", a group of UK neuroscientists have been able to demonstrate that when you compare the brain MRI's of Apple fans versus those taken of people who consider themselves "very religious", well guess what

Being an Apple fan is almost a religion, according to one pseudo-scientific study that looked at brain scans of Apple worshipers. Great for Apple--but what's in it for you? Just imagine the marketing consequences..