Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

A lot of CEOs tell me their B2B companies just don't need social media. Here's why they are dead wrong. I have been doing a lot of speaking engagements lately before CEOs of business-to-business (or "B2B") companies

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Whether youre pitching a product, an investment, or an idea, these questions will help you seal the deal without any fancy sales pitches or techniques. Convincing other parties to buy into your viewpoint is critical to growing your business.

Determining the right path for a new business or market begins with a precise examination and prioritization of the target customer.

Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into

Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too

As an investor, I see dozens of e-commerce companies each week. These four qualities separate the great ones from the flops

Too often company executives driven by expanding their empire or blinded by a "quick fix" for entering a new market end up in an overpriced deal. An acquisition can provide a successful avenue for growth and obtaining competitive advantage. But many acquisitions end up as failures for the buyer

Trevor MacDonald and Jessie Pierfelice are getting married after meeting three years ago while waiting in line outside a Super Target in Hurst, TX on Black Friday.

(PhysOrg.com) -- If hydrogen is to ever to serve as an onboard energy carrier for the transportation industry, a material will be needed that can store large amounts of hydrogen at ambient temperature and pressure.

While the BBC is bringing smartphone tech to its journalists for on-the-spot newscasting, Apple has its own plans for this tech--and it's quite promising for everyone from foreign correspondents to citizen journos. Whether you think it's a good thing or not , citizen journalism is on the rise .

British journalism made headlines this week for all the wrong reasons, namely hacking. Tabloid paper News Of The World, which broke into dozens of voicemail accounts of prominent or newsworthy public figures in pursuit of scurrilous dirt, most recently crossed the line again by hacking into--and even deleting--voicemail messages of a murder victim.

As a business owner you may be a great salesperson but a lousy sales manager. So remove yourself from the equation by hiring a self-directed salesperson.