Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.
Read More »Tag Archives: television
Feed SubscriptionRethinking the Dream of Human Spaceflight
I still remember the excitement and fear of April 12, 1961, the day Yuri Gagarin became the first human to travel into space. I was seven years old: too young to fully appreciate the thrill many people felt that the mysterious universe beyond Earth had suddenly been conquered and that the adventures of the swashbuckling Flash Gordon were now one step closer to reality
Read More »Iyanla Vanzant from Oprah to OWN
In her humorous storytelling voice, Iyanla shared her viewpoint on the unique differences between Oprah and Iyanla. “There’s an exquisite place that Oprah has carved out for herself. She can go from holiday gift shopping to removing stains to interviewing Nelson Mandela! I may be good, but I ain't that good! How does she do that? Put me in a room with Nelson Mandela and I’d probably faint!
Read More »Chen Guangbiao, China’s Charity Champion
Photographs by Darren Soh An elderly women holds a sign that says "Please, sir hold on. I'm not asking for a red envelope." | Photographs by Darren Soh It is a couple of weeks before Chinese New Year and Chen Guangbiao is sitting in the back of his SUV, barking orders out the window at his press secretary, a serious lady with a serious clipboard: "Beijing News, Beijing Evening News, Beijing Youth Daily ..."Chen, a member of China's new and fast-growing billionaire ranks, has just paid these newspapers to publish articles listing the charitable deeds he's done over the course of the year.
Read More »Earth Hour 2011: What Businesses Are Participating, Which Are Trying But Failing
On Saturday night between 8:30 and 9:30, you may notice that world seems darker.
Read More »20 Awesome Facebook Fan Pages
Show vote results ;Inc.'s 20 Awesome Facebook Fan Pages Bare Escentuals Bonobos Brendan's Irish Pub Burt's Bees Candles Off Main Clarisonic Community Coffee eCycler Fresh Brothers Johnny Cupcakes Mabel's Labels Old Spice Red Mango Skullcandy SmartPak Stella & Dot Steve Spangler Science Threadless Tiny Prints Zappos Slideshow 20 Best Company Facebook Pages These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content—these pages convert loyal fans into buying customers
Read More »How to Manage a Virtual Sales Force
By the end of this year, around a billion people across the globe will be mobile workers, according to IDC, a global market research firm. As virtual work becomes more accessible to small businesses on a tighter budget, some CEOs and entrepreneurs are beginning to recognize that a virtual sales force not only can cuts down on costs, but can also add a competitive advantage for the company. "As organizations become more geographically distributed, they're going to try to access the best talent wherever they may be," says Richard Lepsinger President of OnPoint Consulting, a virtual consulting company based in New York, and co-author of Virtual Team Success: A Practical Guide for Working and Leading from a Distance
Read More »The Best Time of Day to Make a Big Decision
Wondering when's the best time of day to make a big decision? Forget the astrology charts and drink a cup of coffee—or four. You make better decisions when you have a full bladder, or so says a study to be published in Psychological Science, a journal of the Association for Psychological Science.
Read More »