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Milton Glaser, the legendary graphic designer best known for the "I Love New York" logo, says that it has to do with simplicity.

In the over-exposed world that Tiger Woods inhabits, the intense glare of the Masters offers more comfort than fear for the world's richest athlete.

Research at Stanford has resulted in a rechargeable "battery" that uses a mix of sea and fresh water and a dash of nanotech to generate electricity. Green power plants at river mouths could be the ultimate result.

(PhysOrg.com) -- Researchers at the National Institute of Standards and Technology (NIST) have for the first time used an apparatus that relies on the "noise" of jiggling electrons to make highly accurate measurements of the Boltzmann constant, an important value for many scientific calculations. The technique is simpler and more compact than other methods for measuring the constant and could advance international efforts to revamp the world’s scientific measurement system.

Facebook just introduced a subtle tweak to its user experience: Personal profiles can now be quickly and efficiently converted to business Pages, turning your friends into fans. Facebook is realizing, it seems, that a good way to future profits is to court industry partners. With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of "fans" rather than acting as an interactive friend resource

How would you like to build one of the most famous brands in the world, take it global and open up 16,000 stores, only to watch as your company loses its mojo in the face of the economic collapse? That was the situation Howard Schultz found himself in in 2007. Concerned about Starbucks' trajectory over the 2000s, Schultz, who had stepped back from day-to-day operations and became chairman of the board, re-entered the CEO suite when he sensed that the company was headed in the wrong direction.

Photographs by Darren Soh An elderly women holds a sign that says "Please, sir hold on. I'm not asking for a red envelope." | Photographs by Darren Soh It is a couple of weeks before Chinese New Year and Chen Guangbiao is sitting in the back of his SUV, barking orders out the window at his press secretary, a serious lady with a serious clipboard: "Beijing News, Beijing Evening News, Beijing Youth Daily ..."Chen, a member of China's new and fast-growing billionaire ranks, has just paid these newspapers to publish articles listing the charitable deeds he's done over the course of the year.

2011 is the International Year of Chemistry. So scientists at the national meeting of the American Chemical Society in Anaheim raised a glass

An E.U.

Dear EarthTalk : I understand a recent government report concluded that our global food system is in deep trouble, that roughly two billion people are hungry or undernourished while another billion are overconsuming to the point of obesity. What’s going on?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Microsoft co-founder speaks up

If you type "Japanese barberry" into a search engine, the first result will likely be a National Park Service web page designed to look like a "Wanted" poster. "LEAST WANTED" is written across the top. It’s a fact sheet about the ecological threat posed by this invasive shrub.

Forest certification is a program that ensures that the trees responsible for your paper are treated responsibly. Buy some certified paper and you can rest assured that the trees it came from weren't clear cut and that there are responsible plans for continuing the growth of the forest. But could it be that the world's largest forest certification program-- Sustainable Forestry Initiative- -is a scam

The President works on his Libya speech with National Security Advisor Tom Donilon during a conference call on Air Force One, via The White House on Flickr The President's speech last night was primarily billed as his chance to plead his case to the nation for the ongoing military intervention in Libya. But slipped into his remarks was a primer on 21st century leadership in a time of change, a topic Life in Beta is particularly interested in. Here were Mr