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Injuries to delay work at Japan’s damaged nuclear plant

By Yoko Kubota TOKYO, March 25 (Reuters) - Injuries to workers battling to bring Japan's earthquake-damaged nuclear plant under control will set back efforts to stabilise it, officials said, as fear of radiation from the complex spread both at home and abroad. Engineers are trying to regain control of the six-reactor nuclear power station in Fukushima, 240 km (150 miles) north of the capital, two weeks after an earthquake and tsunami battered the plant and devastated northeastern Japan, leaving about 27,400 people dead or missing. Explosions in three reactors at the Fukushima Daiichi power station last week made this the world's worst nuclear crisis since Chernobyl and raised fears of a catastrophic meltdown

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Physics could help financial traders

(PhysOrg.com) -- While most people know that the shortest distance between two points is a straight line, this concept is proving even truer in the world of stock trading. In a world where buying low and selling high means all the difference, racing the speed of light between to different financial markets can mean greater profit.

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Facebook Friending Tech to Test NFC at a Belgian Music Festival

We believe NFC is the next big thing in digital comms, but some of the applications it'll be used for are hard to imagine. This makes the upcoming PIAS Nites music festival in Brussels all the more interesting, as attendees will be able to use it to make Facebook friends, play games and a ton of other stuff. Around 10,000 people at the event in Belgium will be guinea pigs in a very large scale and focused trial of NFC technology that may not have been attempted before.

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Unknown Geniuses Behind 10 Of The Most Useful Inventions

When we hear the word "inventor," we think of people like Thomas Edison or the Wright Brothers. Some of the coolest inventors, though, are people you probably don't know. They didn't invent planes or light bulbs; these people created products used so often, you probably didn't even realize they were inventions

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7 Blogging Mistakes That Small Businesses Make

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

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Morgan Spurlock: I’m With the Brand

Photograph by Erin Patrice O'Brien Photograph by Erin Patrice O'Brien Inspired by Super Size Me director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.

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The Evolution of Corporate Logos

Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998

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Tata, MIT Collaborate to Create Energy From Water, Bring Power to 3 Billion People

The Tata Group continues its ever-expanding quest to bring resources to low-income citizens of the world, this time with an announcement that it has joined up with MIT scientist Daniel Nocera, founder of SunCatalytix , to create power from water. Specific terms of the deal have not been disclosed.

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Meet Zynga’s Power Users: The FarmVille and Mafia Wars Prophets Behind the Profits

Last night, Zynga brought virtual reality to real life. At a press event in New York City, the social gaming giant erected highly detailed sets for its most popular games, including a pastoral landscape complete with watering cans and crates of actual FarmVille apples; a dusty old-western saloon for FrontierVille; and an upstairs speakeasy with bartenders serving 1920s-style cocktails in honor of Mafia Wars

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Freedom to Create Brings the Power of Expression to Muzzled Societies

Art can change the world. Just ask the artists who have submitted works to Freedom to Create , an arts and culture foundation that leverages the power of art to address injustice in places where there is no freedom to express it otherwise. This Thursday, March 24, the organization is bringing an exhibition of some of the top selections from the 2010 Freedom to Create Prize--an annual competition for artists who address social injustice--to New York City.

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