There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed
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Feed SubscriptionCoelacanths are not living fossils. Like the rest of us, they evolve
This stuffed coelacanth, described by Smith in 1939, achieved worldwide fame. Source . It was supposed to be extinct
Read More »Spur Your Brain to Innovate
Tips to fuel creativity and invention--geared to your brain type. One afternoon in Oregon, apparently in 2006, artist Eric Singer contemplated a piece of orange Madrone wood from his neighbor's yard and had an "Aha!" moment. Why not combine wood and sunglasses
Read More »How to Overhaul the Way Buildings Use Energy
PHILADELPHIA -- When the Allies needed a weapon terrible enough to end World War II, scientists devised the atomic bomb. When the Soviet Union hurled Sputnik into space, American scientists rallied to build the world's top space program
Read More »The Wikipedia Way Of Motivating Your Employees
As a business owner, if you can tap into the passion of your workforce the same way that Wikipedia taps into its army of unpaid volunteers, you can accomplish things that no amount of money can buy. Have you ever stopped to consider how remarkable Wikipedia is? The online encyclopedia represents arguably the greatest collection of knowledge and information ever assembled--and the overwhelming majority of the work in creating and maintaining it has been done by unpaid volunteers .
Read More »Shy? 3 Ways to Use It to Your Advantage
A communication coach offers a bevy of tips on how entrepreneurs who don't naturally excel at self-promotion can shed their cloak of invisibility and get noticed.
Read More »Podcasting for Profits
Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.
Read More »Get More PR Coverage: 5 Easy Ways
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.
Read More »5 Early Birds Share Everyday Productivity Strategies
We can't all be morning people, but we can crib from the caffeine-stained playbooks of successful early risers. Here's how
Read More »"San Diego Demonoid": you mean that dead opossum?
By night, I work as a technical research scientist, writer of papers and so on, but by day I walk the beaches of the world, looking for partially decomposed mystery carcasses and identifying them. Kidding: of course I don t, but you get the idea thanks in no small part to the Montauk Monster flap of 2008 , I ve become known as the guy who identifies weird carcasses. In fact, so many queries of this sort come in via email that I don t have time to blog about them anymore
Read More »"San Diego Demonoid": you mean that dead opossum?
By night, I work as a technical research scientist, writer of papers and so on, but by day I walk the beaches of the world, looking for partially decomposed mystery carcasses and identifying them.
Read More »The Facebook IPO Players Club: Dustin Moskovitz
They were doing just fine before, but Facebook's biggest minority owners are about to be catapulted into a far more elite bracket. As we ponder what they'll do with with new millions (maybe over $4 billion for Dustin Moskovitz!), here's a look at what got them where they are today. Who he is: Dustin Moskovitz was born May 22, 1984--the year the Apple Macintosh landed, if that makes you feel old--and he's just eight days younger than Mark Zuckerberg
Read More »The Facebook IPO Players Club: Li Ka-shing
They were doing just fine before, but Facebook's biggest minority owners are about to be catapulted into a far more elite bracket. As we ponder what Li Ka-shing will do with his extra millions, here's a look at what got him where he is today. Who he is: Sir Li Ka-shing is a Chinese businessman based in Hong Kong, currently chairman of Hutchison Wampoa Limited and Cheung Kong Holdings.
Read More »Marketing Lessons From An Accidental Con Man
In a previous Fast Company article , I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level
Read More »India’s $35 Aakash Tablet Comes Apart
Months after India's healthily anticipated $35 tablet was first unveiled, its owners are embroiled in a spat that is raising questions about its future.
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