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Judge a New Company in 15 Seconds

I ask one question to determine whether a new company has a future. The 15-second answer tells me all I need to know When entrepreneurs ask us to evaluate business ideas, we always respond first with the same question: “What problem will your new venture solve?” Their one-or two-sentence answers---10 or 15 seconds at the most---are often enough to predict the future. Too frequently, entrepreneurs quickly get sidetracked talking about things like the amazing technology they hope to use, the fantastic team members they’ll be working with, or the resources they hope to leverage

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What Does The Perfect Mobile Interface Look Like? (Don’t Ask Siri)

Why we’re still waiting for the perfect mobile interface. Illustration by Robert Samuel Hanson Shortly after the iPhone 4S went on sale this fall, its marquee feature, the Siri voice assistant, sparked a heated debate in the tech world: Was Siri a great computing interface, or was it the greatest?

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Tony Hsieh’s Excellent Las Vegas Adventure

In which our hero, flush with $400 million from the sale of his company, attempts to reinvent his city, Zappos-style. "You can't tell anybody about this." Tony Hsieh takes a shot of vodka, and then he tells me a secret, eyes wide, voice rising. He wears, as he almost always does, a navy T-shirt that bears the logo of Zappos.com, the online shoe retailer he helped start in 1999, that he has run as CEO since 2000, and that he sold to Amazon.com for $1.2 billion in 2009.

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Starting Over

Sometimes, the best way to improve something is to begin again from scratch. Even if it's your top-selling product. In 2004, 37signals, the software company I co-founded, released a Web-based project-management and collaboration tool called Basecamp.

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Ready for Vacation

Spencer Antle's Island Company makes swimsuits, resort wear, sunglasses, and sunscreen.

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There’s An App For That App

In a booming app economy come apps made for helping you develop and test apps, just as apps get more important. Read on for hot app-on-app action! A firm called SOASTA, which dubs itself the "leader in cloud-based performance and functional testing" has some news today about a release of its CloudTest Platform--something that "for the first time" allows "functional test automation for continuous multi-touch, gesture-based mobile applications." Multitouch, gestures, apps, and the cloud all in one thing--it's a tech writer's heaven. Within the news, though, are a couple of important trends, connected to the development of smartphone and tablet technology

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