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Tiny Frog Makes Big Claim

Magnifying glass, calipers, teeny tiny tape measure. These are the weapons with which researchers are fighting it out to find the world’s smallest frog.

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Danny Meyer’s Magic Touch: How To Create 4-Star Experiences And Lines Around The Block

At age 27, Danny Meyer abandoned plans to go to law school and decided to open Union Square Cafe in New York City--a decision about which New York City's food lovers are eternally grateful. In the 25 years since, Meyer has opened 28 restaurants and--incredibly, given the cutthroat nature of the New York restaurant scene, where restaurants open and close more frequently than subway doors--he has only shut one down. Meyer's Union Square Cafe, Eleven Madison Park, and Gramercy Tavern consistently appear on most major New York top restaurant lists.

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Your Customers Don’t Care, That’s a Good Thing

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

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How India Conquered Silicon Valley

The Indians are Silicon Valley's most successful immigrants. What have they done right, and what can women and other races learn from them?

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Attitude is a Choice. Choose Optimism

Optimists outperform pessimists on the job by as much as 50 percent. Which do you choose to be? When you wake up every day you have two choices

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The world’s smallest magnetic data storage unit

Scientists from IBM and the German Center for Free-Electron Laser Science (CFEL) have built the world's smallest magnetic data storage unit. It uses just twelve atoms per bit, the basic unit of information, and squeezes a whole byte (8 bit) into as few as 96 atoms. A modern hard drive, for comparison, still needs more than half a billion atoms per byte

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Social Search: How Your Friends Matter

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

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How a Crowdfunded Gadget Got to CES

A year ago, it was just a fledgling Kickstarter project. Now Kogeto has VC funding and a spot on Apple Store shelves. LAS VEGAS—As far as Kickstarter success stories go, Kogeto, a start-up exhibiting at this year's Consumer Electronics show, has a pretty outstanding one

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