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One of the pleasures of editing a magazine like Scientific American, with its 166-year history as the country’s longest continuously published magazine, is getting a “you are there” view of science as it was whenever I take a spin through our digital archives . The other day, while reading some 100-year-old prose, I was reminded of a famous incident.

Yoga has been a way of life for 91-year-old Bernice Bates since 1960. In a fitting tribute to her decades of helping others learn her passion, she recently won the distinction of the Guinness World Record holder of oldest yoga instructor.

How my refusal to wear shoes and get a haircut shaped my entrepreneurial path and company's culture. I became an entrepreneur because I wanted to wear flip-flop sandals to work and not worry about getting haircuts when my bangs grew too long. I was not quite sure what I wanted to do exactly, but I knew that whatever I did it would include the values I hold close: integrity, hustle and individuality over antiquated cultural norms

In the world of science, it s publish or perish. Researchers who publish a greater number of papers in high-status journals are more likely then their colleagues to win tenure positions, research grants, and prestigious reputations. The competition is fierce enough to compel some scientists to cheat.

Every industry is, and will increasingly be affected by mobile devices and location-sensing technology. What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning. With Internet and location-enabled phones in the hands of billions all around the world, the future of mobile location is rapidly becoming our future as an advanced civilization

The Trademark Company CEO Matthew Swyers went from being a legal mercenary to a warrior defending the trademarks of small businesses. There’s a scene in the movie Pretty Woman where the corporate raider played by Richard Gere, Edward Lewis, has an epiphany about his life. He quips, to the effect, we never build anything anymore.

Digital agency AKQA created a mock ad campaign to support baby girls in China.

As delegates gather in South Africa to determine what the world's nations should do about climate change, one might wonder how we're doing?

Breaking news from your editors at Fast Company, with updates all day.

On Black Friday, Patagonia ran a full-page ad in The New York Times telling consumers not to buy one of their jackets because it takes so much water and energy to make. This was one element of the company's Common Threads initiative, a brilliant brand-within-a-brand that offers a roadmap for companies trying to promote themselves as environmentally friendly

Floppy Starfish Bot Soft-shelled robots have popped up from time to time, but none perhaps have been as amazing as this new innovation from Harvard . It's a super-floppy starfish-esque robot that can crawl, maneuver, and wiggle its way along the ground...and can also squirm its way into tight spaces and even through tiny holes. Just like the worms of your squirmiest nightmares! Enjoy! [youtube QpnLj-rzjIo] The robot is just five inches long, pneumatically powered and was designed to replicate the motions of a real sea creature

Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business

%excerpt% See the original post here: Testing a Start-up 8,000 Miles From Silicon Valley

This generation is mad about starting small companies. Could parenting be behind the entrepreneurial drive

Forget jelly-of-the-month clubs. Photo by James Worrell Offering beer as a token of holiday goodwill can be tricky.