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Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses

It was close to midnight, Pacific Standard Time, as one truck after another crept down a quiet, gated village road in the heart of Laguna Beach, one of the most beautiful oceanside communities in Southern California (as well as one of the most affluent and most expensive). Most of the ornate, sprawling stucco houses were in shadows, their owners asleep--with the exception of the very last house on the block. Considering the time of night, it was unusual to see one, let alone several, vehicles on the road

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Hassle Maps: The Genesis Of Demand

"I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette.

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Meet Fairmont’s newest doggie ambassador

Fairmont Hotels & Resorts has unleashed a movement to appeal to animal lovers by stationing lobby dogs in many of their more than 60 upscale properties around the world. The newest is Edie in Pittsburgh.

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The Syrian War Crowdsourcing Experiment

Amnesty International USA and the Standby Task Force have launched an ambitious campaign to crowdsource analysis of Syrian satellite imagery for military movements, demonstrations and checkpoints. So far, volunteers have tagged more than 2000 potential troublespots.

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Collaborative Consumption Leader And Unlikely VC Rachel Botsman Will Convince Us All To Share

How do you score a job at a buzz-worthy new venture fund if you don't have a background in finance, you're not an engineer, and never ran a venture-backed company? Be a muse, an authority, and maintain a serious network--that was the answer for Rachel Botsman, now a partner at Collaborative Fund .

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Google+ Adds Mobile Group Video Chats: Will Facebook Ever Come Hang Out?

Google+ plans to let users of the social network broadcast video to circles of friends. Your move, Facebook. Google today ramped up its social network Google+ by opening invites to the public and adding a slew of new mobile features.

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Atlas Overstating Greenland Ice Loss Riles Scientists

By Lucas Laursen of Nature magazine Glaciologists and climatologists are racing to correct an error in the latest edition of The Times Comprehensive Atlas of the World, which they say overstates the extent of ice loss in Greenland over the past 12 years. The 13th edition of the atlas was released on 15 September. [More]

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World Water Crisis Spurs Inventors

By Nina Chestney LONDON (Reuters) - Solutions such as fog catchers, seawater greenhouses and fuel cells powered by microscopic bacteria are on show to help secure water supply and food production as rising population and climate change put the world's natural resources under strain. [More]

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Foursquare Hackathon’s 3 Gems: A Profile Pic Automator, Divorce Counter, And Toilet GPS Inspired By Seinfeld

From Paris to New York, Tokyo to San Francisco, developers from around the world turned out for Foursquare's global hackathon this past weekend. The aim? Like any good hackathon, to seed innovations in a round-the-clock binge of hacking and 5-Hour Energy

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Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products

Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones. We admit it: We were never passionate about cleaning before we launched Method

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How Mobile Adoption Changes The Game For Web [VIDEO]

There are over 5 billion mobile subscribers in the world. I have no idea how many of them get the internet on their phone, but each day brings new advances in cheap hardware, bandwidth, and services.

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