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Britain occupies the top three spots in the world rankings for the first time in their 25-year history after Rory McIlroy of Northern Ireland rose to third following his triumph at the U.S. Open.

Just after midnight on October 6, 2010, Kevin Systrom signed into his Apple App Store control panel. "Here we go," he thought. With a click, Instagram , the photo-sharing app he'd created with Mike Krieger, was open to the world

Two college buddies teamed up to take unused space in office buildings, renovate it, and transform it into off-site meeting destinations. Christopher Kelly and Ryan Simonetti seem like they were destined to be business partners and serial entrepreneurs since the day they met while attending Villanova. Their first business was a party bus service to Philadelphia for Villanova students

When you buy a silk Goddess Scarf from the online retailer Gianna Fair Trade, not only are you getting a stylish new accessory, you're also helping Mae Ta, the Laotian mother of five who made the garment, send her children to school.

The young entrepreneurs on our 30 Under 30 list make and sell some of the coolest products we've seen. At the same time, they're making a global social impact, encouraging us to eat healthier, and helping us customize our own bling

A look behind the scenes at what it took to make it onto this year's list, and at some of the emerging trends it illuminates about young entrepreneurship today. What does it take to make the 30 Under 30 list? It's a question that we're asked often, and one that's a bit difficult to answer.

They're making the hottest apps on your iPhone, and shirts that don't gap; encouraging you to eat healthier, and date smarter; fighting government censorship, and those extra pounds on your thighs; helping impoverished women worldwide, and kids at New Orleans charter schools. Where else would you find a more awesome and diverse group of young entrepreneurs than right here on our 30 Under 30 Coolest Entrepreneurs list? Jinnett, a professional ballerina who danced in Black Swan, wanted to help mere mortals who longed for dancer-like bodies

Plutonium has a half-life of about 24,000 years. And scientists have known for decades that even in small doses, it is highly toxic , leading to radiation illness, cancer and often to death. After the March nuclear disaster at the Fukushima Daiichi nuclear power plant in Japan, people the world over worried that plutonium poisoning might affect those near the compromised plant--and beyond

Before settling on a name, consider these five traits that all great company names share. While a clever and appropriate name can impress your fan base, choosing an unoriginal, dull name communicates a lack of enthusiasm towards your new business venture.

This week Apple's COO and acting CEO Tim Cook was apparently spotted sauntering into the Beijing offices of China Mobile , the world's largest cellphone network, with 611 million subscribers (that's almost twice the number of people living in the U.S. ). As a result, analyst Brian White at Ticondera Securities suggested that Apple's poised to launch an iPhone whose price would appeal to the average Chinese smartphone user

This may surprise many U.S. consumers unfamiliar with Ikea spots, but the legendary Swedish furniture company is this year's Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Forsman & Bodenfors, explains his shop's approach--and offers insights into its massive appeal

It's an ad world must-see: Each year delegates at the Cannes Lions International Festival Of Creativity cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world. Here's a peek at this year's picks. Each year delegates at the Cannes Lions International Festival Of Creativity line up on Thursday morning and cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world.

The market was created to avoid the red tape that keeps many small-time food operations from getting off the ground.

Dear EarthTalk: Radioactive rain recently fell in Massachusetts, likely due to Japan’s nuclear mess. Given the threats of radiation, wouldn’t it be madness now to continue with nuclear power

The Fast Company reader's essential rundown of who's breaking into and shaking up your tech world--starting early in the morning and updated all day. 1. The Winklevoss twins are now pressing ahead with their legal battle against Facebook not in the Supreme Court, but in the federal court in Boston.