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Light at the End of the Racetrack: How Pixar Explored the Physics of Light for Cars 2

Although the stories told by Pixar Animation Studios take place in richly realized fantasy realms, the science and technology required to create those worlds have distinctly real-world origins. For Cars 2 , set for release in late June, the minds behind such films as Toy Story , Up and WALL-E had to study the complex ways in which light reflects off cars. The movie leaves behind the sleepy desert town setting of the original and takes place in the world of in

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Pottermore Leaks, EA Buying PopCap Games?, Foursquare Partners AmEx, Winklevoss’ Drop Case, India Quizzes Apple

The Fast Company reader's essential rundown of who's breaking into and shaking up your tech space--starting early in the morning and updated all day. 1. A high-profile event was held today in London, ahead of the official Pottermore reveal--the event at which J.K.

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The most expensive destination clubs

When you're a VIP jet setting around the world, it makes things easier when all travel arrangements are taken care of. We take a look at the most expensive destination clubs out there

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Somali Pirates Go High Tech

Somali pirates are turning to increasingly sophisticated methods such as satellite phones, custom-made GPS systems, and even monitoring the Internet to hunt down targets. Somali pirates aren't content just floating around in their fishing boats, looking for victims. These days, pirates off the Horn of Africa are turning to a sophisticated mix of weaponry, jerry-rigged GPS devices, and ingenious hacks of shipping-industry databases to hunt down prey.

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Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone

Anatomy of a winner takes us through the key decisions that took a piece of work from good to great--and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes.

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Great People Are Overrated (Part II)

I'm pleased, although not surprised, by the incredible wave of reactions to and comments about my post, "Great People Are Overrated." (I'm also not surprised by the vitriol and personal nature of some of the barbs aimed at me. That seems to go with the territory whenever you question an article of faith among the web startup crowd.) My guess is that the post touched a nerve because it touched on one of the great dividing lines in our business culture today. As members of an economy, a society, and a collection of companies, all of us are engaged in a conversation (sometimes explicit, mainly implicit) about what makes the world go 'round -- individual brilliance or group genius, self-possessed superstars or well-rounded teams.

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Anatomy Of A Cannes Winner: Jay-Z Decoded

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here, Droga5 copywriter Adam Noel and art director Jon Kubik discuss the Jay-Z Decoded campaign, which just took home the Outdoor Grand Prix at the Cannes Lions

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Why Ad Agencies Should Act More Like Tech Startups

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

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DIY U: Pippa Buchanan’s Do-It-Yourself Master’s Degree

In this installment of DIY U, we dip into the world of Creative Commons-licensed open courseware and meet Pippa Buchanan, a DIY education rock star who built her education from just one blog post. She currently works for the Peer 2 Peer University , one of the most exciting and active experiments in online open education.

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Vaccines for Malaria, TB and HIV Warrant Firm Focus

By Erika Check Hayden of Nature magazine As president of global health at the Bill & Melinda Gates Foundation, based in Seattle, Washington, 66-year-old Tachi Yamada has been responsible for allocating billions of dollars to health projects around the world.

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