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Nic Adler's blogged, tweeted, and Myspaced his way to keeping The Roxy, his 40-year-old music venue, fresh for its fans. As the social media landscape changes, here's how he's staying on top.

Telling music videos apart from commercials just got a little bit harder. Some commercials raise a lot of questions. Who is that actress?

Telling music videos apart from commercials just got a little bit harder. Some commercials raise a lot of questions

The end result looks seamless and spontaneous, but how much preparation is really needed to stage a daytime musical right in the middle of a bustling mall during the holidays? An everyday location. A sudden burst of inappropriate activity.