What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.
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Giants parade down the Canyon of Heroes after their victory in 2008. They will retrace their steps today
Read More »We Know What You Want And When You Will Buy It
A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.
Read More »8 Surprising Ways To Delight Customers
As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport--which offers harried travelers a room specifically set aside for yoga practice--may be my next yoga destination.
Read More »5 Traits Your Next Freelancer Must Have
Need a good hired gun? Here's what to look for. I'm a freelancer
Read More »16 Cocktail Party Tips for Wallflowers
Some of your best business opportunities will be at social events. How to bring out your inner schmoozer. Some of my best business connections have been made out of the office, over food and drink
Read More »The Ultimate Crisis-Communications Checklist: 6 Steps To Master Your Disaster
Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style. So you torpedoed your brand
Read More »Score Your First Big Account
To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.
Read More »4 Rewards That Are More Powerful Than Money
They reinforce positive behaviors, boost motivation, and build employees' self-esteem. Bonus: They won't cost you anything. Formal employee recognition programs can be effective, but many formal programs only pay lip service to recognizing employee performance
Read More »Organize Your iPhone Or Android Home Screen For Smarter Daily Use
A rather nerdy analysis of the typical iPhone and Android home screen setup, and how each could be made more efficient. The folks who designed your life-capturing, brain-augmenting smartphone did the best with what they had, which was a phone meant to appeal to everyone.
Read More »Don’t Waste Time on Bad Customers
Take the time to discover which customers add the most value to your business. The CEO of one of our clients , a public company that provides credit card processing services to merchants, had a problem: The company had consistently delivered revenue growth rates better than most of its competitors, but its price-earnings multiple was lower than those companies.
Read More »Podcasting for Profits
Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.
Read More »Terminally-ill prof teaches end-of-life lessons
University of Missouri educator using web to share cancer experience, says he's not wasting his time fighting the cancer
Read More »5 Tech Trends That Will Last
Feel like you're always scrambling to keep up with the latest technology? Stop. These are the only five things you need to worry about.
Read More »The 10 Worst Things to Say When You Fire Someone
Firing someone is hard -- but getting fired is always harder.
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