One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. An important aspect of any business is identifying and reacting to trends; then laying these trends over your demographics in order to manage for peaks and valleys. This has been a normal approach for me when conducting a financial analysis on turnaround clients
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Feed SubscriptionThe Practical Case for Humility
Sure, there's a place for self-promotion, but history suggests overhyping your business can backfire. Whether it was your third-grade teacher, your beloved granny or your mom, someone probably told you to keep a good head on your shoulders and not get too cocky. Self-confidence is great, they probably said, but a reasonable amount of humility is important for both mental health and maintaining solid relationships
Read More »What to Do if You’re Failing
Start-up founders tend to say everything's great, all the time. So what happens when that's not even close to true
Read More »3 Ways Facebook Changed the IPO Roadshow
Facebook's tour to meet with investors before its initial public offering was like no other IPO roadshow.
Read More »The Best (and Hardest) Way to Start a Company
How to live the entrepreneurial dream while minimizing your risks and maximizing your success.
Read More »5 Everyday Lessons From LBJ
The nation's 36th president, Lyndon Johnson, offers five tips you can use every single day to make your business stronger. For the past 30 years, author Robert Caro has been working on a five-volume biography of one man: President Lyndon Johnson.
Read More »5 Tricks to a Better Company Retreat
Strategy retreat: Two words that make even the toughest leaders cringe. Here's how to make the process less painful...and maybe even a little fun. It's only spring, but you're probably already thinking about next year.
Read More »Is Sheryl Sandberg the Real Brains Behind Facebook?
After the Instagram megadeal and "hoodiegate," Facebook investors may be taking comfort from the COO's leadership. The hit movie The Social Network depicted Facebook CEO Mark Zuckerberg as a genius among slackers
Read More »Dots, Spots, and Pixels: What s In A Name?
This is a guest post by Jim Perkins, a professor at the Rochester Institute of Technology’s medical illustration program .
Read More »A Top Employee Quit: 5 Lessons Learned
Spend time recruiting the right people. Then spend just as much time making sure you keep them. When an employee leaves Beryl Health--voluntarily or involuntarily--I generally believe it's the right thing for both parties
Read More »Stop Trying to Change People’s Minds
Trying to make your team come around to your way of thinking is often a waste of time. Here's what you can do instead. Most people hate to be told what to do.
Read More »How I Found a Niche to Grow My Company
Inc.
Read More »Is Your Staff Driving Customers Away?
As a business owner, you go above and beyond to keep customers happy. But your employees might not feel the same.
Read More »Energy Management: You Need to Shut Down
Forget time management. If you can't manage your energy, you'll never be able to manage anything else
Read More »A Hedge or Bet? A Matter of Perspective
JP Morgans recent multi-billion trading loss reminds us that matters of risk entail a healthy dose of consideration. Here's what you need to know.
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