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Study: IT on the Cheap Causes Problems

If you’ve cheaped out on your office technology, a new study claims you’ll pay the price. Yes, the study is from Hewlett Packard, but still the results are eye-opening: Nearly every small business surveyed (93 percent) admitted they tried to save money instead of buying what they really wanted.

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Creative Cultures: MailChimp Grants Employees "Permission To Be Creative"

This is the first in a series on corporate culture. From business philosophy to talent acquisition and management, customer service and product development, we’ll examine the inner workings of successful companies and the ways they build cultures that promote and harness creativity.

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Google-Backed Pixazza Launches "Image Apps," Rebrands As Luminate

Pixazza, a startup backed by Google Ventures, is known for "in-image advertising," a method of overlaying photographs with relevant ads--when a user mouses over a picture of, say, a bicycle, for example, he or she might see an offer to purchase a bike from an onlne retailer such as Amazon or Sears; if a purchase is made, Pixazza takes a cut of the sale.

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Competing With the Apple Empire

After two decades of working with the tech giant, Darryl Peck opened a small Apple retail store called PeachMac.

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@Osamainhell Tells Us How to Run a Fake Twitter Feed

In an exclusive interview with the man behind the popular fake Twitter feed @osamainhell, Fast Company finds out what it takes to do 24/7 Twitter satire, along with some tips for aspiring comedians. Twitter is chock full of humorous fake feeds with massive cult followings. The microblogging service's 140-character message limit has turned out to be the perfect forum for one-line zingers, as the individuals behind @fakeapstylebook , @bpglobalpr and @mayoremanuel all discovered for themselves

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How to Launch a Viral Marketing Campaign

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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8 Tips for Business Partnerships

So you've found a business partner to help make your idea a reality. Be sure to ask yourselves these eight questions before incorporating. Given the unstable job market, and the risk of going it alone, many people are currently seeking to start businesses together.

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