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How I promote my start-up

My first entrepreneurial venture was Your Career Is An Extreme Sport, a career-advice book I wrote in 2007. In addition to reporting and writing the book, I was pretty much solely responsible for promotion, marketing and sales. (The publisher handled distribution.) I did just about everything wrong that time around.

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Inc. 5000 Applicant of the Week: HopStop

How this door-to-door directions, mapping, and route-planning service uses customer feedback to drive innovation and success. As we process applications for the 2011 Inc.

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No Fake: Krossover Brings Data Analysis To High School, College Sports

Vasu Kulkarni is using his computer engineering and entrepreneurship degrees to elevate the playing experience for high-school basketball teams. | Photograph by David Yellen Startup Krossover is bringing number-crunching technology to high-school athletics. DATA ANALYTICS has recently become a red-hot trend in professional sports

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5 Tips for Hiring a Translator

Finding a professional translator who is truly skilled can be a daunting task. Here are five great tips to help you find a qualified linguist for the job

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5 Ways "X-Men First Class" Is Like A Startup Business

How do you reboot the concept of a reboot? With a director who values originality, leadership, a strong team, and the power of rabid fans to say whatever the hell they want (as long as they're saying something). Sound like any successful entrepreneurs you know

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Groupon Is The Next Google (Unless It’s The Next Webvan)

There was a lot of snickering Thursday after Groupon announced an IPO valuing it at $30 billion. But the company might actually be worth a lot more than people think. It didn’t take long after Groupon filed for an IPO Thursday that valued the company at $20 billion for the snark to start flying around the web.

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Don’t Talk About Fish, Talk About Saving Pristine Oceanfront Property

How to get people to care about ocean conservation: a realtor's perspective. You have to talk to people where they live. So, if people aren't concerned enough about the slow destruction of our oceans and seashores, stop talking about fish and let them know that their beloved ocean view isn't going to be around much longer

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Do You Need Recurring Revenue?

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.

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Grown-ups Use Twitter! Apple May Soon, Too

Pew's latest survey shows Twitter is growing up, getting used more, and appealing to more older users. It's also a mobile affair for everyone half the time. With rumors Apple's about to integrate it, this could all become more significant

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