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Great Entrepreneurial Fallacies

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Entrepreneurship exposed.

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Wave-and-Pay NFC Credit Cards Are Definitely In-Bound

A number of moves by different companies and organizations around the world seem to be confirming a long - held rumor is true: Wireless credit card payments using NFC (Near Field wireless Communications) are coming. And (although we ourselves have wavered a bit ) they're coming soon. Verifone We knew Verifone , one of the biggest players in the handheld credit card processing unit market, was going to be adding NFC to all its new handsets, but the company has just set out exactly how and why it's making this move.

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The ultimate addition to your vintage vinyl collection

Growing up, my brother and I spent many summer days at my grandparent's house. Sometimes, my grandma would bring out a 1960s Westinghouse record player that belonged to my aunt and let us play records from artists we had never heard of.

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How Carrots Became the New Junk Food

Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

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Should You Advertise on Search Engines?

Users pretty much ignore search ads, a new eye-tracking study says. So-called organic search results were viewed 100 percent of the time, and study participants—the study was conducted by user experience research firm User Centric —spent an average of 14.7 and 10.7 seconds looking at them on Google and Bing, respectively. (For tips on search engine optimization, click here .) But just over one-quarter of participants (28 percent) looked at right-side ads on Google, and just 21 percent did on Microsoft's Bing

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What Is Facebook Doing, Adding Checkins to Events?

According to some reports , Facebook is adding checkin buttons to events, if they're timely and nearby to a user. According to AllFacebook.com , several users have reported seeing a little blue "checkin" button on the page for some events organized through the social network. It would seem to be an expansion to the company's "Places" system, which Facebook initially promoted as a way to "immediately tell people about that favorite spot," but which is essentially its own entry into the checkins game led by systems like Foursquare and others as a way to sell more precisely targeted adverts.

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7 Ways Larry Page Is Defining Google’s Future

Illustrations by Ron Kurniawan The Boy King: Larry Page served as CEO during Google's startup days. | Photograph by Paul Sakuma/AP How new CEO Larry Page will lead the company he co-founded into the future. Tarsorrhaphy.

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Polaroid and Apple: Innovation Through Mental Invention

In an excerpt from his new book Ten Steps Ahead, author Erik Calonius tells us about Edwin Land, inventor of the Polaroid Camera, unsung hero of consumer products, and personal hero of Steve Jobs. Steve Jobs admits to few idols

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20 Awesome Facebook Fan Pages

Show vote results ;Inc.'s 20 Awesome Facebook Fan Pages Bare Escentuals Bonobos Brendan's Irish Pub Burt's Bees Candles Off Main Clarisonic Community Coffee eCycler Fresh Brothers Johnny Cupcakes Mabel's Labels Old Spice Red Mango Skullcandy SmartPak Stella & Dot Steve Spangler Science Threadless Tiny Prints Zappos Slideshow 20 Best Company Facebook Pages These 20 companies demonstrate Facebook done right. With active discussions, lively photos and videos, and custom content—these pages convert loyal fans into buying customers

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How to Properly Insure Your Business and Employees

Earthquakes, fires, mold, asbestos, employee hacker—there's any number of calamities that can shutter the doors of your business. When disasters happen—man-made or natural—you want to be able to rebuild when the time comes.

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iPhone 5 Rumors Heating Up: All Metal, Wireless Payment, and NFC Logins to Macs

The iPhone 5 rumors continue , and this time they're backing up something we've suspected for a while--Apple's next phone may be all-metal. It also looks to be simply a better phone all-round. A few rumors from a while back suggested that Apple's next iPhone revamp would ditch the glass back and adopt a metal one instead--added to the stainless steel antenna-frame of the iPhone 4, this means the iPhone 5 would be an all-metal affair.

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AIGA Launches Design for Good, Asking Members to Donate 5% of Their Time to Social and Civic Causes

Some attendees of SXSW might have wondered what Ric Grefé, the executive director of AIGA , was doing here. After all, the almost 100-year-old organization originally known as the American Institute of Graphic Artists had begun as a club for print designers, and Austin was currently hosting a gathering of thousands of proudly un-ephemerate creatives.

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3 March Madness Innovations We Love

In 2010, CBSSports.com saw 8.3 million visitors check out their online streaming March Madness coverage, proving that technology plays a huge part in user behavior during three of the most popular weeks in sports. This also netted CBS $613.8 million in ad sales revenue

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