After years of seeing it all in job interviews, here is what separates a good candidate from a great one. In my career I have reviewed thousands of resumes and conducted hundreds of employment interviews for both The Trademark Company and other businesses for which I have worked. In doing so, I got to see the good, the bad, and the downright ugly in terms of resumes, interviewing skills, and the like
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Feed SubscriptionMake Google Your Trademark Enforcer
Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online. Did you know that Google is every bit as concerned as you are that some other company may infringe upon their company’s trademark
Read More »Make Google Your Trademark Enforcer
Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online. Did you know that Google is every bit as concerned as you are that some other company may infringe upon their company’s trademark
Read More »RIM’s Nonsensical Year
As 2011 winds to a close and 2012 begins, we do a little bit of Fast Company drumbeating. We predict a lot of stuff around here. Sometimes we're wrong.
Read More »Work Smarter, And Harder
These books that lead you to believe that you can achieve success by simply working smarter and not harder are lying. I was recently speaking to Dan Hanlon, CEO of Excelsior-Henderson motorcycle company, one of the greatest U.S
Read More »How Business Ideas Get Stolen
What every business owner needs to know about protecting valuable intellectual property. I am often asked do I need a trademark for my slogan? Can I patent my idea
Read More »Why I’m Fighting for Your Brand
The Trademark Company CEO Matthew Swyers went from being a legal mercenary to a warrior defending the trademarks of small businesses. There’s a scene in the movie Pretty Woman where the corporate raider played by Richard Gere, Edward Lewis, has an epiphany about his life. He quips, to the effect, we never build anything anymore.
Read More »Best Advice: Shut Up and Listen
You may think you know everything you need to about growing your business successfully. Think again. When I was an , um, well, younger attorney I was lucky to be part of a trial team headed by two seasoned lawyers who mentored me in the practice of law and, most importantly, how to win at trial.
Read More »Protect And Attack: Lenovo’s New Strategy
Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now, with a savvy blend of East and West, it's poised to be China's first global brand. Leading the PC maker's pursuit of new markets, CEO Yang Yuanqing believes in "replaying the chess board" to keep improving
Read More »iPhone 4S Launch (and Several More Things)
Steve Jobs wasn't there to understate the moment with his trademark "one more thing." But Apple CEO Tim Cook and company held their own today rolling out several more things after unveiling the new iPhone.
Read More »Patent Reform Not Great for SMBs
A video series in which Inc.com editors explore the most important topics you need to know to run your small business now. This week: How upcoming patent law changes could impact you. In the next few months, recent legislation will transform America's patent system.
Read More »Grant Morrison Reinvents Superman, Can He Rescue DC Comics?
An exclusive page from the DC Comics reboot of Action Comics shows a more human Superman as envisioned by veteran auteur Grant Morrison. It's the most iconic title in the DC Comics canon. When the original Action Comics #1 debuted in 1938, it featured the first appearance of Superman and is regarded as the first superhero comic
Read More »Beyond YouTube: Khan Academy Videos To Be Featured In Kno’s E-Textbooks
Bridging the gap between traditional and online learning, Kno's newest product pulls in the most relevant of the Khan Academy videos to enrich whatever you're reading about. Long gone are the days when your otherwise drab textbook might be lightened up only by the occasional graphic or stock photo
Read More »Trademarkia Adds Reviews To 140 Years Of Brands, Kicking Off Conversations And Controversy
How a new ratings system and lightning-fast database is kicking off conversations about brands that launched as far back as 1872, all the way up through ...
Read More »Giving Voice to the Internet
Serial entrepreneur Chris Andrews, with his new start-up SoundLink, is ready to revolutionize the Internet, againthis time with voice. About five years ago , Chris Andrews calculated how many times his fingertips would hit a plastic keyboard over the course of his life—roughly 100 million
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