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A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips for keeping your trademark safe from harm. Little icons have big implications

Trademarkia, a searchable repository of trademark and logo information, helps ensure that your business ideas don't infringe on anyone else's rights. It's also a great brainstorming tool for your brand--after all, "Twitter," "Yahoo," and "Googles" failed the first time around, and their trademarked names were ripe for the picking. Raj Abhyanker remembers one of his first encounters in the world of trademarks.

A new lawsuit could shed some light. Plus, bringing off-shore insurance tactics to the U.S., and the rest of the day's news for entrepreneurs. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

The two tech behemoths go toe-to-toe over trademark issues, with dueling language experts and claims bordering on absurdity. Microsoft fired back at Apple this week in the on-going dispute over the trademark of the coveted compound term, "App Store." The dueling legal briefs shows the depth of the age-old rivalry and also reveals a fascinating look into the hair-splitting world of trademark. Microsoft's latest argument is, essentially, that Apple cannot own "App Store" anymore than a large food retailer could lay claim to "Grocery Story," since its the very descriptor needed to discuss what a group is.

U.S.

Steve Jobs just wrapped up another one of his trademark announcements and it's now official: There is a new iPad.