The biggest software and hardware updates that business users (and Applephiles) should know about.
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Feed SubscriptionMake Your Customer Trends Pay Off
One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. An important aspect of any business is identifying and reacting to trends; then laying these trends over your demographics in order to manage for peaks and valleys. This has been a normal approach for me when conducting a financial analysis on turnaround clients
Read More »7 Smart Tricks for Using Google Analytics
Most businesses aren't taking full advantage of free, available website data. Here are a few items you are probably missing.
Read More »Anticipate Your Customer’s Next Click
How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.
Read More »Low-Cost Ways To Show Employees They’re Highly Valued
Small businesses can compete for talent without breaking the bank. Yes, you still need to pay competitive wages to get people in the door, but it’s the perks that will help you retain them. Here are 30 low-cost ideas for small businesses who want to show employees that they are highly valued
Read More »How Pinterest Really Makes Money
How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it. How else did you think Pinterest was supposed to keep the lights on
Read More »5 Ways to Improve Your Click-Through Rates
You may not be doing all you can to increase your rankings.
Read More »Meet the Paul Mitchell of Poodles
Chris Christensen's $4 million company is growing fast in a business without rivals: Creating and selling high-end products for dog shows.
Read More »Can Cars Meet the New 54 mpg CAF Standards? Yes They Can
A new car in 2025 will go twice as far on a gallon of gasoline than a 2012 model does now, if automakers comply with new federal standards released today. The U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration announced aggressive new rules to raise the fuel efficiency of cars, SUVs and pickup trucks
Read More »How Analytics Drive My Web Strategy
FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions. I kind of love Google Analytics
Read More »Hungry for Jobs and for Change, Scientists Join the Occupy Movement
Traffic backed up along Baltimore’s inner harbor last week as protestors from the “Occupy” movement waved signs and shouted at the passing drivers. And among the protestors were scientists and science students, unhappy with their job prospects, their funding prospects, and the way science is viewed in America. I had heard about the protests on the news, and hadn’t paid too much attention
Read More »Websense Is Facebook’s Bug (And Spam) Exterminator
Out of the 1-2 billion links shared each day on Facebook, plenty are bound to be spam.
Read More »Foresight Is 20/20: Predictive Analytics And The Business Of Certainty
Want to make really smart decisions for your company? It's simple as looking into the future and assessing the data--a service that a few young companies dealing in "predictive analytics" are selling. Business swims in a sea of data.
Read More »How (Even A Long) Vacation Helps My Start-Up
Entrepreneur Eileen P. Gunn writes about taking time off from her new family travel website to go to Germany with, you guessed it, her family. It’s just before 8:00 in the morning on the 13th day of a 19-day vacation
Read More »Audi Calculates How Frustrated Drivers Are In Your City At Any Given Moment
Given the weather, the traffic, and the general attitude of the drivers, you can now measure how annoying it will be to get on the road at any given moment. Traffic is, apparently, a hot button issue. First IBM came out with its Commuter Pain Index , a look at the cities with the world's most painful commutes, and now Audi has released its Road Frustration Index , a real-time site that quantifies driver frustration in different parts of the U.S.
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