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Austin Evarts of GoChime believes that the future of social media advertising is the person-to-person pitch--and that the human element can never be automated. In other words: Social media is people! Austin Evarts is the CEO of GoChime , a platform that mines social media for phrases like “I want” and “I need,” and then uses an army of brand advocates to respond with special offers. Live on Twitter , GoChime is working on expanding to Facebook , Pinterest , and Instagram .

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