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Why You Should Avoid the C-Word

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If you want to build a valuable companyone someone will buy down the roadconsider re-positioning your company out of the "consultancy" box. A lot of businesses start off providing a service and then fall into the trap of using the buzzwords of the consulting world. The problem is, consultancies are not usually valuable businesses because acquirers generally view them as a collection of people who peddle their time on a hamster wheel.

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