For the entrepreneur, creative capital can be the catalyst to compel investors to sign on earlier in the start-up process. In 2006, after designing products and brands for other companies for 12 years under ASTRO Studios (my design firm), I teamed up with some outstanding business partners and spun-off a separate, product producing, direct-to-consumer brand of premium video gaming products called ASTRO Gaming
Read More »Tag Archives: video
Feed SubscriptionHow to Sell a Great Idea: 5 Steps
No matter how great, it won't sell itself.
Read More »5 Ways Your Phone Is Getting Smarter
Mobile devices have come a long way in the last few years, but big advancements are coming soon. Next time you glance at your Android device or iPhone, pause for a moment and think about how far smartphones have come in the last few years
Read More »16 Cool Coworking Spaces
They're affordable, full of start-up geeks like you, and way cooler than any office you could afford. Ready to get out of the basement and into a real office? Before you strike out on your own and get locked into a lease, consider a coworking space.
Read More »When Shopping Is Media, Retailers Become Content And Community Obsessed
Shopping anywhere can make consumers lonely, because they keep going from online to offline searching for the same thing--relevancy. Offline offers a different reality than online and vice versa.
Read More »What’s Your Story? How Personal Narratives Impact Leadership
Everyone has a success story and a failure story.
Read More »How Much Time Should You Spend Getting Organized?
An MIT technologist argues that for many of us our old-fashioned approach to organization (i.e. our impulse to sort and file everything) is a giant waste of time. When looking to clear your mind , it's often suggested you might want to start by clearing your desk
Read More »Rock Star CEO? Not So Much
Says who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations.
Read More »7 Must-Have Qualities to Look for in Employees
The smaller your business, the more crucial it is to get every new hire right.
Read More »How to Tell a Mentor He’s Wrong
He's got the experience and the know-how, but his advice is off the mark. How to handle a mentor you don't agree with.
Read More »Keep the IRS Off Your Back This Month
It's time to ship out those W-2s and 1099s again. Yes, it feels like a waste of time and money, but pay attention: The IRS takes this very, very seriously
Read More »Make the Sale Without Cutting Your Price
This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars
Read More »3 Tactics to Become a Better Salesperson
The secret to successful selling? Don't sell right away. If you’re in a position to “sell” at your company (and no matter what you do for your company, you should be), then you know it’s not always easy to get the ear of the prospect you’re trying to sell to.
Read More »The Wrath of a Great Leader
How Martin Luther King, Jr. wrestled with anger and what you can learn from his example.
Read More »How India Conquered Silicon Valley
The Indians are Silicon Valley's most successful immigrants. What have they done right, and what can women and other races learn from them?
Read More »