Dave and Carrie Kerpen got so much buzz when sponsors helped foot the cost of their big wedding that they opened Likeable Media, a social media firm now in New York, Boston, Chicago, and Mexico City. Here Dave tells that story--and what you need to know about word-of-mouth marketing in the new year. View the video on Inc.com at: http://www.inc.com/andrew-maclean/how-i-did-it-likeable-media-dave-kerpen.html
Read More »Tag Archives: video
Feed SubscriptionHow to Get an MIT Education for Peanuts
It takes time to learn all the skills needed to be a successful founder, but there are low-cost shortcuts available, including MIT's new online certificate program.
Read More »Meet the Real Mother of Invention: Persistence
For Jonas Eliasson to bring the Me-Mover to market, all it took was one eureka moment. And then 13 years of painstaking improvement. Like any sane human being, Jonas Eliasson hated commuting.
Read More »When Not to Outsource Your Twitter Account
See which parts of social media and brand stewardship to manage yourself--and which to delegate.
Read More »Caught on Camera: World’s Worst Employee?
FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke
Read More »Taking the First Steps Toward Leadership
As a founding entrepreneur, you'll always be a leader in your company, no matter what your official title is. So how do you respond? When do I need to start being a leader?
Read More »Giving Up the Corner Office
Why, oh why?
Read More »The Single Best Way to Build Customer Loyalty
To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. In a world where careers have become as portable as cell phones and BlackBerrys, ordinary loyalty is fast disappearing from the business landscape.
Read More »The 2:00 A.M. Test for Hiring
How better to judge loyalty than by seeing which of your employees would come to your aid at two in the morning. For anyone who has known me for any period of time you will, from time-to-time, hear me extoll the virtues of the 2:00 a.m. test.
Read More »Cyber Crime: Are You a Target?
Hackers stole credit card data from 200 businesses over three years and racked up $3 million in bogus charges. Don't think it can't happen to you.
Read More »How Big Government Shafts Small Business
A recent Gallup poll says that more Americans are afraid of 'big government' than 'big business.' Small businesses should be afraid of both. A recent Gallup poll revealed that two-thirds of Americans fear of “big government” while a little more than a quarter of Americans fear “big business.” What’s funny about that statistic, IMHO, is that the question suggests that there’s a fundamental difference between the two.
Read More »An In-Store Revolution
A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships. An In-Store Revolution A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships
Read More »10 Dumbest Business Moves of 2011
The final vote is in! The committee has worked its way through an amazingly large group of entrees and come up with the Top (Bottom?) 10.
Read More »Taking the Risk out of Doing Business Overseas
Starting and running a company in an emerging market means you need to forget some of the basic things you've learned about entrepreneurship.
Read More »Bizarre HR of 2011
Most human resources departments consider very carefully when its appropriate to let an employee go. But then theres the few that, well, end up in hot water.
Read More »