Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A new study of Facebook ads shows that what’s old school is new school again. A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all.

The simulations begun by Henry Markram and team on the Blue Brain Project in 2005 constitute the basis for the much more ambitious Human Brain Project, which is intended to capture the workings of the entire organ. Markram and colleagues will learn next year whether the project will be funded

Gossip can act as a useful social shortcut--it lets you know whom to avoid without your having to learn a person’s faults the hard way. And gossip may also influence whether you notice someone in the first place, according to a study published in Science on June 17. To test whether gossip affects visual awareness, psychologist Lisa Feldman Barrett of Northeastern University and her collaborators took advantage of a phenomenon called binocular rivalry.

Norte Beer is friending drinkers with a new face-saving social media helper--the Photoblocker. One of the great ironies of our time is the sheer number of Facebook users who label their debauched post-Las Vegas photo albums some variation of: “What Happens in Vegas…” Obviously, very little that happens in Nevada’s party district, or anywhere else, manages to stay there these days

There's a shortlist of mistakes companies and brands typically make when trying to sell products to women. Marketing missteps can hurt sales, but more importantly, they can actually turn women off from your brand entirely. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy

Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Marketing isn’t what it used to be.

Every day just became your own personal film festival. Launching today, Prescreen is calling itself a "social movie discovery platform" that's designed to "give filmmakers and distributors an alternative to traditional advertising and distribution channels." That is, it's a web interface wrapped in a social network to a curated catalog of films that may otherwise have had difficulty finding a distribution deal.

Watching an hour of TV after the age of 25 can shorten the viewer's life by just under 22 minutes, according to researchers in Australia.

This morning the BBC launched a whole new version of its iPlayer app, destined for connected TVs that sport a Net connection. In essence this means the BBC has taken its TV content online, added on-demand features, advanced search powers, playability on multiple platforms both mobile and static, and then fed all of its lessons back into an app...for TVs.

The ad analytics company is about to release a new service that will tell advertisers who’s seeing their ads--anywhere on the Internet.

While astrophotography has become more detailed and enriched in the last 50 years with the invention of things like color filters and digital processing, early lunar images offer more beauty and sense of wonder to the viewer.

Virtual-network computing is a no-fuss way to remotely view and interact with any computer. RemoteVNC provides secure log-on data encryption so that you can access your main machine even when on the road—and it's simple-to-use interface works between different operating systems, so you can use a notebook running Mac OSX to access a home machine running Windows 7 or Vista. (Unix is also supported.) Both Personal and Enterprise editions are available; customers who choose the latter also have access to the Viewer application for both Android and iOS, which lets users interact with their computer via certain handheld devices

Remember how the Beastmaster could see through the eyes of his pet eagle? DARPA does.