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The founder of Joie de Vivre hotels on his new book, Emotional Equations, and the trick he uses to combat paralyzing anxiety. Chip Conley knows fear. In 2008 with the economy in recession, his hotel business Joie de Vivre sinking around him, a family member wrongly convicted and in San Quentin prison, five close friends recently lost to suicide—his heart just stopped

Joie de Vivre Hotels founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you cant lose.