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YouTube Launches AdWords For Video

Video production is getting cheaper, so Google is creating a self-service option for pre-roll advertisements aimed at small- and medium-sized businesses. Google 's AdWords program has long been an easy way for businesses of all shapes and sizes to post their ads on Google Search results

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Surviving Bankruptcy: What to Do Now

Ramez Toubassy, president of Brand Sense Partners and CEO of Shabby Chic, explains the steps he took to bring Shabby Chic out of bankruptcy. With several high-profile bankruptcies this year, including American Airlines, Blockbuster, SYMS and Filene's Basement, and Jon Corzine's MF Global, one might believe that businesses are surcoming to the stresses of the economy at an increased rate. However, according to the Administrative Office of the U.S

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2012: Where to Start a Business

Sageworks CEO Brian Hamilton discusses which industries are hot and which are not in 2012. The year 2011 has seen a surprising amount of growth and recovery among private companies in the United States, reports Brian Hamilton, co-founder and CEO of Sageworks, which tracks the financial performance of privately-held companies. Sageworks, which also ranked No.

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More Reasons Try Google+

Find out from the source; Inc.com's Eric Markowitz interviews Christian Oestlien, Googles chief of social advertising products. Google recently opened its Google+ social network to businesses. How should you approach this new platform

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Sifteo’s David Merrill Imagines The Future Of Intelligent Play

Game maker--and game changer-- Sifteo is building the future of play by incorporating the best of its past, combining the interactive nature of video games with the hands-on feel of timeless classics like dominoes, chess, and the Rubik's Cube.

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Will Groupon Revive IPOs?

Inc.'s Burt Helm talks to Ernst & Young markets expert Herb Engert about the rocky road ahead he expects for initial public offerings. After months of stops and starts, Groupon finally intends to go public. CEO and founder Andrew Mason has begun pitch sessions to investor groups—part of the so-called roadshow

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How to Spur Entrepreneurship

Tomorrow AOL co-founder Steve Case will meet with Obama and his Council on Jobs and Competitiveness. Watch the video for a preview of his job-creation recommendations.

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Does the Economy Matter to You?

This week's TrendWatch helps you weed through the economic indicators that matter to your small business. You may feel a bit lost these days trying to take the nation’s economic temperature. We’ve seen the stock market yo-yo in a matter of days—plunging to record lows on a Friday, only to shoot back up at the sound of Monday’s opening bell

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Betabrand’s Chris Lindland Inspires Fans To Experience–Not Just Wear–Fashion

Chris Lindland, CEO of San Francisco-based Betabrand , has built a thriving company by designing clothing around urban trends and stereotypes. For the urban bicycle commuter, there's the Bike-to-Work pants (khaki and reflective--"from the bike to the boardroom!"). The discerning foodie can make sure his eggplants don't crush his eggs by carrying the world's first farmer's market backpack .

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Obama’s Jobs Plan, Decoded

Introducing TrendWatch, a weekly video series in which Inc.com editors explore the most important topics you need to know to run your small business now. Welcome to TrendWatch , a new weekly video series in which Inc.com editors examine the latest small-business regulations, economic forecasts, fundraising opportunities, innovative ideas, and product launches in conversations with small-business experts, owners, advisors, professors, and economists.

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SecondMarket’s Barry Silbert On Making A Better Market For Private-Company Shares

Imagine that you are an employee at a hot Silicon Valley startup. Your salary is solid, but you know that your real payoff will come one day--in a year, or four years, or some undetermined day down the road--when your company has an IPO and its much-lusted-after shares get bid up by eager investors. But, for whatever reason--you want to buy a house, you want to diversify your personal assets, you want to leave the company before it goes public--you don't want to wait that long

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