Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If your YouTube viewing experience seems a little strange this weekend, don't be alarmed. YouTube is aiming to increase awareness of this year's Earth Hour by darkening its video watch page this Saturday from 8:30 PM to 9:30 PM (in your local timezone). Check out the video below for more info, and read more about Earth Hour here

The Apple rumor mill grinds ever on, and has turned up new hints about the future of MobileMe , location apps, and that Apple TV story (again).

Recently, I was interviewed about entrepreneurship by Business Insider.

An ad agency has resorted to an innovative hiring technique: a hashtag battle. Say you're a hiring manager at a leading advertising firm, and you're looking to hire a summer intern

Editor's note: This article originally appeared in the April 1861 issue of Scientific American.

Recent moves by two of the biggest names in tech may be shedding light on their plans for digitally connected televisions.

We continue our examination of the business book The Rise of the Creative Class with an interview of author Richard Florida. How did the book come about and where is the creative class congregating today? What was the impetus for you to write The Rise of the Creative Class?

As the Fukushima Daiichi nuclear crisis slowly comes under control, global attention is turning to broader existential questions about nuclear power. Despite providing 6% of the world's power without emissions and fatalities from their nuclear facilities, countries like Germany and China

Photograph by Erin Patrice O'Brien Photograph by Erin Patrice O'Brien Inspired by Super Size Me director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.

New smartphone technologies target parents worried about reckless teen drivers. The market's so hot, apparently, that even average GPS companies are marketing in this space

Google 's Musicians@Google production just released an exclusive interview between Lady Gaga and Marissa Mayer. How could we not pay attention? This is, after all, a perfect pop-culture-tech-innovation-creativity storm as far as we're concerned

CEO Reed Hastings told investors he wasn't interested in "creative risks." But his company is betting a rumored $100 million for 26 episodes of a series no one has seen--based largely on "intuition" and the reputations of David Fincher and Kevin Spacey. On a Jan. 26 earnings call, Netflix CEO Reed Hastings told investors he was not interested in taking creative risks.

On Friday, March 11, Japan was rocked by an earthquake. People were displaced, a nuclear reactor was in trouble, and the world watched as a tsunami flooded Japan, threatened the islands of the Pacific, and ultimately hit the western coasts of North and South America.

According to some reports , Facebook is adding checkin buttons to events, if they're timely and nearby to a user. According to AllFacebook.com , several users have reported seeing a little blue "checkin" button on the page for some events organized through the social network. It would seem to be an expansion to the company's "Places" system, which Facebook initially promoted as a way to "immediately tell people about that favorite spot," but which is essentially its own entry into the checkins game led by systems like Foursquare and others as a way to sell more precisely targeted adverts.

In an excerpt from his new book Ten Steps Ahead, author Erik Calonius tells us about Edwin Land, inventor of the Polaroid Camera, unsung hero of consumer products, and personal hero of Steve Jobs. Steve Jobs admits to few idols