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The Psychology Behind the New York Times Paywall

Former Chairman of the Federal Reserve, Alan Greenspan, once said that if he had access to a better understanding of psychology , "I could forecast the economy better than anyone I know." In other words, behind all fancy financial models lies an assumption about how people behave. Humans are not walking calculators, we're often impulsive, lazy, biased, and terrible at math . As such, the New York Times paywall hail merry must make it through some key psychological barriers: a territorial grip on once-promised free information, our lazy preference to avoid tough decisions, and flawed memories of how much we actually use a product.

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How to Make Live Fish Transportation Sustainable

Novozymes , a biotechnology company that does everything from building better biofuels to removing trans fats in foods, has figured out how to sustainably transport large amounts of live fish across long distances. The company's venture into live fish transportation came about as part of a partnership with Aqualife, a Danish cleantech logistics company that specializes in the global fishing industry. When a caviar production facility in Abu Dhabi asked Novozymes if it could transport 140 metric tons of live sturgeon from Germany, the company had a solution: move the fish by sea freight using specially designed Aqualife containers and Novozymes' microorganisms

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Science in the Neighborhood: how to make a really good coffee

Sitting at the end of the long wooden bar, I watch with curiosity as Richie begins his pour. He starts the stopwatch on his cell phone and proceeds to pour steaming hot water over the coffee grounds in a precise choreographed motion

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Hey Jimmy Wales, What Do You Think of Content Farms?

Wikipedia founder Jimmy Wales and CultofMac.com editor Leander Kahney discuss Google, content farms, and Demand Media (plus a personal account of how the tweaked algorithm almost ruined Kahney's business) in our latest edition of The Cold Call. Welcome to another edition of Cold Call , where we zing a question to our favorite CEOs, entrepreneurs, VCs, and tech evangelists to see how they answer--and how you'd respond.

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