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Genome Run: Andean Shrub Is First New Plant Species Described by Its DNA

A flowering shrub from the Andean cloud forests made taxonomic history last month. The plant--now dubbed Brunfelsia plowmaniana --had puzzled botanists for decades as they endeavored to determine whether or not it was truly an evolutionary newcomer

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What To Do And See At SXSW, For The Gamer To The Style Buff

h5.boxxytitle {font-family:impact;font-size:24px;text-transform:uppercase;font-weight:normal;} .gradient {display:block;background-color: #d8d8d8; height: 6px; width: auto; } .color {color:#00b3e6;font-weight:bold;} Don't know how to wade through the hundreds of music, film, and interactive events at the hipster's smorgasbord in Austin? Don't worry, we did it for you

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Physics sheds light on the role of humidity in ironing

Ironing increases the humidity of a piece of cloth by injecting water vapor in the form of steam. But how does the vapor affect the fabric? Until now, it was thought that its only effect was to soften the fibers

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How To Spot Innovative Hires

A brain researcher divulges six interview questions--and other clues--to help distinguish innovators from ordinary workers. Many of the resumes that cross my desk are white pieces of paper that list education, experiences, and skills. Since they're typically from traditionally-minded people who prefer not to call attention to themselves, I don't expect anything else.

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Poll: Small Business Owners Feeling Optimistic

When it comes to capital spending, hiring, and obtaining credit, small business owners are looking on the bright side. Despite an economy that’s far from recovered, soaring gas prices, and the import-price index creeping upward, small businesses are showing a surprising amount of confidence as it pertains to capital spending, hiring, and obtaining credit. In the recent Wells Fargo/Gallup Small Business Index, small business owners said they plan to increase capital spending by 28 percent, a notable four-year high

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Schism over H5N1 Avian Flu Research Leaks Out

Caption: Electron micrograph of H5N1 virus (gold) Image: CDC/Courtesy of Cynthia Goldsmith; Jacqueline Katz; Sherif R. Zaki NEW YORK Sparks flew Thursday night at a New York Academy of Sciences panel discussion about whether or not certain recent research into the H5N1 avian flu virus has created a major biosecurity threat and what, if anything, to do about it

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Will That Prospect Buy From You?

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.

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The Importance of the Minimum Viable Team

A crucial part of a start-up CEOs job is to build a team that lets him or her be just that: the CEO. The phrase ‘minimum viable product’ has become part of the start-up lexicon.

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Where Are the Worst Talent Shortages?

These will be the five hardest slots for you (and any start-up) to fill in the new year. The year flew by mostly because it was a very, very busy one. Although the economy continues to face many challenges, the startup and tech industries are very much alive.

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Brain Science and How You Sell

Neuroscience is proving what sales pros have long suspected: Customers decide with their emotions, not their brains. Neuroscience is the study of the nervous system. It's a big deal in the academic world—and it could end up being a big deal in the business world, too

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