Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.

Troy Adams is widely regarded as the creator of FusionDesign, an amalgam of American, European, and Asian design aesthetics and sensibilities. Now the Los Angeles–based interior designer has opened Studio Becker by Troy Adams Design, a by-appointment, state-of-the-art kitchen, bath, and home design showroom described as an e-ticket attraction for ...

Avatars, they're just like us! Or should be for maximum effectiveness, according to recent studies. Right or wrong, race, gender, and attractiveness matter in virtual incarnations.