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Hassle Maps: The Genesis Of Demand

"I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette.

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Getting Voice: New Speech Synthesis Could Make Roger Ebert Sound More Like Himself

After Roger Ebert lost the ability to speak in 2006 due to a post-cancer surgery tracheostomy, the film critic has communicated via Post-It notes, an eloquent and hilarious array of hand gestures, and his Mac laptop synthesizer. The version that read out pre-typed introductions at his annual film festival in 2009 had an upper-class English accent the British might call "emollient." Ebert and his wife Chaz called it "Sir Laurence" and shortly thereafter replaced it with a more accessible American–accented voice called "Alex." By next year, Ebert may sound even more like himself, courtesy of personalized voice work being carried out by the Edinburgh-based company CereProc (short for cerebral processing and pronounced "serra-prock").

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Lessons In Corporate Strategy From BlackBerry’s Flawed PlayBook

I am writing this from vacation on the North Fork of Long Island, the sound of waves crashing to my front, wineries spread out to my back, my BlackBerry in "off" position at my side. Connectedness and technology are some of the last things on my mind.

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Lego Brand-Hijacks The Space Shuttle, Takes Over The News

From space probes to royal weddings, Lego is inserting itself into all sorts of newsy events--and getting that instant exposure which few others have replicated. On Aug. 5, NASA's Juno spacecraft began its five-year journey to the planet Jupiter

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A.K. Pradeep, Mind Reader

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

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Thiel Fellow Dale Stephens Drops Out (Of College), Moves In (To Silicon Valley), And Starts Up (Talent-Scouting RadMatter)

Quitting college at 18 to move to Silicon Valley and pursue your startup is the stuff of Hollywood dreams. Now add a billionaire benefactor--PayPal founder and Facebook investor Peter Thiel--bankrolling you and under pressure to prove that entrepreneurship can rival Harvard as a path to success

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The Burden of Being Boss

The burden of having people's livelihood in your hands never fully goes away, but knowing where your revenue to cover your expenses will be coming from does reduce the heavy feeling of being the boss.

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"I’m Feeling Lucky": Google Employee No. 59 Tells All

We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed. After spending years as a journalist for the San Jose Mercury News and Marketplace, in the late 1990s, Douglas Edwards became restless

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