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In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Every business has a story , but most of those stories are boring.

Wahooly aims to match your start-up with influencers who can propel your company's name into the social media stratosphere. The price: A little equity. Need help getting the word out about your start-up and its products or services?

Texting, e-mailing, IMing, DMing. These methods are great ways to keep in touch--but they also carry the risk of miscommunication

Say the word “evolution” and many people hear the word “selfish”. [More]

Steve Jobs, visionary genius. Tim Cook, stalwart stationkeeper

Do you believe that there exists a right way and a wrong way to market your business?

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

"Meltdown." It's one of the scarier words in the nuclear lexicon. When preceded by the word "partial," it's less frightening. And " partial meltdown " was the case for three Japan reactors following the devastating earthquake and tsunami in March.

Would you tell a friend if you found a $50 Lady Gaga concert ticket for $25? Ok, so GrouponLive is likely to involve far less popular artists, but Groupon and Live Nation are betting you'll still spread the word among friends--and help drum up attendance

This article is Part 3 of an 8 part series. Read Part 2 to learn about Geoffrey Moore’s new book.