Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979. Yet at the time, the accepted strategy for building a brand was creating perceptions that were often far removed from reality

When then Harvard University president Lawrence Summers suggested in 2005 that innate differences between men and women may account for the lack of women in top science and engineering positions (and subsequently resigned), he was referring to the greater male variability hypothesis. Women, it holds, are on average as mathematically competent as men, but there is a greater innate spread in math ability among men. In other words, a higher proportion of men stumble mathematically, but an equally high proportion excel because of something in the way male brains develop

Be wary of unanimous decisions and bold when you face them. Neuroscience and sociology, and a recent meeting I attended, underscore this point. I sat in a board meeting recently as we debated a new strategic initiative.

Learn to use spare time to think and re-energize. Some recent management works I recommend: Star Trek: Voyager, The Wire, and the biographies of Steve Jobs and Jack Kennedy.

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.

Running a startup is a lot different than running a more mature company. Will you be able to make the transition? Here are three ways to find out.

%excerpt% Read the original post: Not Sure What Your Friends Want For Christmas? Ask the Internet

I've read 21 'best/top/worst' lists so far this year--and most were a waste of time.

%excerpt% Continue reading here: Big Marketing Mistake You May Be Making

Are you wasting time courting customers that don't have budgets or venture capitalists that don't have any money?

After testing it out on himself and 100 other storytellers, Jonathan Harris launches Cowbird, a website that seeks to become the ultimate public library of human experience. Our standard mode of written expression, which started as letter writing, currently hovers around the level of the tweet--140-character missives about anything (or nothing) at all. Perhaps not for long, though.

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street. Imagine this: You're taking the family for a ride in your new Toyota, when you experience something unnerving

We are genetically oriented toward learning from others, an easy thing to forget these days.

The next time you have a chance, pull a client aside and ask specific questions related to how you're doing. As someone who markets entertainment experiences--meaning I get to watch audiences react in real time--I find the power of human expression and poignant feedback is often far more meaningful than spreadsheet data. That's why I say that the next time you have the chance (and it should be as soon as today), you should pull a client aside and ask specific questions related to how you're doing.

Social media has a lot to say about TV. Can Bluefin cash in on that? Deb Roy created Bluefin's business plan with an MIT colleague in 48 hours.