Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

%excerpt% Read more here: How to Issue a Great Apology

The eBay-owned micro-investment vehicle is coming to the United States, starting with California's Freshworks Fund. If you have a few bucks, you can make some money while eradicating food deserts. The investment market has a high barrier to entry.

Responding to Peter Brabeck-Letmathe's critique of organic food--that it's too expensive and downright dangerous--author and educator Anna Lappé says that he's wrong, and scared of an organic future.

Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to personal integrity, I’ve learned that when it comes to beverages, if your label doesn’t catch peoples’ attention, they may not get the chance to taste what’s inside. (Unless of course you have a sampling team in the store, which is still our primary marketing strategy.) One of my favorite ways to test the effectiveness of our labels is walking into a store and seeing if I can spot our brand in a cooler in the back.

Not sure if your new business idea is good enough to succeed? Here are six ways to test it. The facts are sobering: the majority of small businesses fail within five years of starting up

Here's a brief recap of a few of the more creative start-ups (and hair styles) from last evenings Demo Day at General Assembly. Matt Brimmer, co-founder of General Assembly , the location of last night's 500 Startups Demo Day in New York, couldn't announce how many people showed up for the event. Or not that he couldn't, but that he wouldn't—Brimmer didn't want to get in trouble with the landlord for clearly exceeding the office's maximum capacity

CNN paid $20 million for personalized iPad magazine Zite this week.

Long hailed as the genius behind the best naturopathic facials in New York, with a client roster that includes Julianne Moore, Rachel Weiss, and numerous beauty editors around town, Joanna Vargas is the secret weapon of VIPs, celebrities, and professionals in New York City. Style.com calls her “the queen of the naturopathic facial” while Vogue, Allure, and endless magazines and blogs have praised the nearly magical touch she brings to the craft.What a thrill it was, then, when I got a call to help the skin care diva rebrand her already successful salon. Jump forward 18 months, and we were then in the next phase of growing the brand: developing a world-class luxury brand for her own skincare line.

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

Less products, less choices, more impact? How keeping things simple can bring success

Sunni Brown , M.P.A., is owner of BrightSpot I.D., a company specializing in visual thinking to support problem-solving in business.

This week news broke that an exploit had been published that affected the Apache Web server. You probably glanced past the item in the usual flow of tech news, perhaps swamped by Apple news, and didn't think anything of it. But if anything the exploit is bigger news than most other items because this Apache vulnerability has a wicked sting in its tail: It's simple, it's easy to weaponize, and it could shut down about 60% of websites online.

Steve Jobs, visionary genius. Tim Cook, stalwart stationkeeper

It sounds like a forward-thinking energy policy, but giving away the bulbs won't solve the country's electricity problems, and the money could be spent on developing truly innovative solutions. Zimbabwe's power supply is erratic, to say the least

Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts.