Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

I stopped asking my students to write essays years ago. When I required them, I was shocked to find nearly half of the papers had been plagiarized! These young college undergrads, studying entrepreneurship, could not understand why copying text from a Google search and pasting it into a paper as your own is wrong.

%excerpt% See the rest here: Will Your Start-up Ruin Your Family?

Don't be that person. Seriously

If you want your audience to make a decision, you need to tell a good story.

Hasbro and Zynga announced today that they have entered into a global partnership. With this license, Hasbro will be making a variety of toys and board games using Zynga's brands, with the first products expected to be released in the coming Fall.

Your profile photo is an important part of your online image, so if you still have an egg as your Twitter avatar or a blue-and-white silhouette for your Facebook page, it's time to step things up. (Hint: This photo is a "don't.") If you still have an egg as your Twitter avatar, it's time to step things up.

Your brain is wired for negativity--but it's probably not helping you. Here's how to fight back.

Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage. Customers make purchasing decisions because they have carefully considered a set of good information, right

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.

For many women business owners, the shortest route to a a million in revenues runs through Washington. All business owners, especially women owners, know that getting to a million in revenues is a tough hurdle

The visualization tool brings home the point that your Timeline is supposed to be a survey of your young life so far. And it makes you want to upload more and better pictures

Is Apple going on an overseas talent shopping spree? The company's just hired Robin Burrowes to head up marketing for the iTunes App Store in Europe

Conventional wisdom has it that putting the words quantum gravity and experiment in the same sentence is like bringing matter into contact with antimatter. All you get is a big explosion; the two just don t go together. The distinctively quantum features of gravity only show up in extreme settings such as the belly of a black hole or the nascent universe, over distances too small and energies too large to reproduce in any laboratory.

With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you.

Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting funding.