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Why Ad Agencies Should Act More Like Tech Startups

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

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Peeling Out Sessions: MIT’s Robotic Co-Drivers Can Save Your Skin In Emergencies

Before we get self-driving cars and road-trains, MIT researchers think emergency co-drivers that only take control in dangerous situations are the near-future for robot driving. At least while we still have fallible human drivers driving around like maniacs. MIT's whiz kids have been busying themselves with a tricky problem--how to build a semi-smart car that could take control when the situation ahead of a human driver looks to dangerous to be left to our weak biological instincts

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The Case Against "Sexy" Innovation

What the world needs isn't more ideasit's better, more innovative systems for executing them, says author and ChangeLabs founder Peter Sheahan. More than a decade ago Peter Sheahan left his accounting job to work in a pub and manage a hotel in Sydney, Australia. Managing the staff of about 35 wasn't easy—especially difficult was relaying expectations to younger staff members

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Lindau Nobel meeting – courting Minerva with Ragnar Granit

When I glossed over the list of Nobel laureates that attended the Lindau meetings in the first few decades, I was ashamed to discover that I only recognized a few. And when I did, it was rarely because I was familiar with the laureate or his work. I only knew the Nobel laureate

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3M’s Visual Impact Scanner Knows What Your Eyes Want

After decades worth of vision research, Minnesota-based conglomerate 3M has tuned up its Visual Attention Service, an algorithm that can scan all types of content to determine exactly where the average human eye is most likely to be drawn. Open a Website today, and you'll be struck with a circus of activity: bold headlines, splash images, dropdown displays, flashing ads. What grabs your attention the most?

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3 Things Apple Left Us Hanging On: Music Streaming, Voice Control, And iPhone 5

There's been a rush of news from Apple this week: About OS X Lion , and the number of apps that Apple appears to be co-opting; about iOS and how it's incorporating more features from OS X; and iCloud, where Apple pushes all your details into the sky so all your devices can access them.

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After three years of review, two new elements finally added to the Periodic Table

(PhysOrg.com) -- After three years of review, a committee representing the governing bodies of both chemistry and physics, has published a paper on Pure and Applied Chemistry, accepting the work of a collaborative team of physicists as proof of the creation of element 114 and element 116, finally allowing them both to be added to the official Periodic Table of Elements.

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How I promote my start-up

My first entrepreneurial venture was Your Career Is An Extreme Sport, a career-advice book I wrote in 2007. In addition to reporting and writing the book, I was pretty much solely responsible for promotion, marketing and sales. (The publisher handled distribution.) I did just about everything wrong that time around.

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Best Travel Organizing App: TripIt

TripIt continues to lead the pack in organizing travel itineraries. By pulling all of your plans together in one place and making them accessible across all your devices, TripIt is a complete solution. Purchased by popular corporate travel site Concur in January for $120 million, it only continues to improve.

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5 Tips for Hiring a Translator

Finding a professional translator who is truly skilled can be a daunting task. Here are five great tips to help you find a qualified linguist for the job

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A New Book From Adrian Slywotzky

Along with writing his own business books, Adrian Slywotzky writes for many publications such as Harvard Business Review and The Wall Street Journal . He is a sought after business consultant and a Partner at the consulting firm, Oliver Wyman .

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When Slow Is Better

Finding the balance between speed and quality in customer service For some businesses, great customer service simply means fast with a smile. For others—think luxury hotels, hair salons, and doctors' offices—it's all about time-consuming, personalized attention

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