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Wieden + Kennedy epic "connected emotionally," edges out Puma To the surprise of no one, Nike’s Write the Future , a cinematic tour de force from Wieden + Kennedy Amsterdam and director Alejandro Gonzalez Inarritu won the Grand Prix in the Film category at Cannes. It may surprise some to know how close a call it was, though. There was, according to jury chair Tony Granger, global chief creative officer at Y&R, “a lot of deliberation and re-voting” among film jurors around two top contenders for the big prize--Write the Future and After Hours Athlete, a gorgeous dark horse from agency Droga5 for Puma.
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