In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.
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Feed SubscriptionWhen royals go on vacation, they stick to luxury
Titled aristocracy can pick anywhere in the world for their playground, but season after season, you will find them in the same sandboxes.
Read More »How The Chinese Became Global Branding Geniuses
In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.
Read More »Westwood headed for No. 1
PGT: Luke Donald's missed chip at the Heritage gives Lee Westwood the overall No. 1 ranking in the world again.
Read More »Willis shoots 64 for 1-shot lead at The Heritage
Garrett Willis may have regained his putting touch at The Heritage.
Read More »3 Questions: Why Richard Feynman’s lectures still mesmerize
In 1964, physicist Richard Feynman delivered a series of lectures titled On the Nature of Physical Law. Feynman delivered these seven one-hour lectures at Cornell in 1964, and the BBC taped them.
Read More »Google Sinks $100 Million Into World’s Largest Wind Project
Is Google a search engine, an ad outfit, or a clean energy company? Every day it gets a little harder to answer that question
Read More »The 10 Most Innovative Companies in Gaming
01 / Zynga > > For dominating--and monetizing--the social-gaming industry. The largest social-games developer in the world touts hundreds of millions of monthly active users on FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, and more
Read More »Why Condom Sales Soar In A Recession, And Other Brand-Building Mysteries Explained
What do guns, burglar alarms, and condoms have in common?
Read More »YouTube’s Royal Flush: Google Breaks Out Streamers For Prince William And Kate’s Wedding
It's the biggest deal Google has landed yet, an event to be watched by billions of people around the world--many of whom will check it out online.
Read More »As OpenTable Booms, Who Gets The Dough?
Dough Boys: “I love OpenTable,” says David Steele (center) of the restaurant Flour + Water, flanked here by his partners David White and chef Thomas McNaughton. | Photograph by Toby Burditt The inevitable push-pull between a platform and its customers. Network Effect: OpenTable CEO Jeffrey Jordan says his service’s attrition rate is “tiny,” less than 1%.
Read More »Walmart Is Crushing Its Ambitious Global-Responsibility Goals
Walmart, that bastion of cheap food, clothing, and everything in between, has corporate-responsibility goals that put every other big box retailer to shame . When Walmart asks its 60,000 suppliers to shape up, the world listens; a demanding packaging goal will have companies the world over scrambling to fit the requirements (for both Walmart and the inevitable copycat retailers that jack up their requirements later). In Walmart's 2011 Global Responsibility Report , we get a glimpse at just how far along the company is in meeting its ultra-ambitious goals
Read More »Israeli Military To Arm Troops With…Cameras
Fearing that war-crimes allegations could arise from future conflicts, the IDF is considering turning troops into impromptu combat journalists who will document wartime operations on video. As the Israeli military gears up for a likely ground war with the Palestinian military organization Hamas, the nation's brass is hoping a new plan could deflect possible war-crimes charges. The solution: Bringing cameras into the warzone.
Read More »Microsoft Launches Photosynth, Which Instantly Creates Virtual Panoramas For Bing Maps
Google and Bing have come a long way since Mapquest.
Read More »How Can We Use Gaming To Get To The Next Level Of Civilization?
As the world of video games continues to evolve, so too should our expectations of how games will positively influence how we work, learn, and live, both online and offline. In a recent blog post , Nicholas Carr, author of the critically acclaimed book The Shallows , reviewed some of the latest studies on the cognitive effects of video games.
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