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The Secrets Behind Google’s Push Into Renewable Power

In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.

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How The Chinese Became Global Branding Geniuses

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.

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Westwood headed for No. 1

PGT: Luke Donald's missed chip at the Heritage gives Lee Westwood the overall No. 1 ranking in the world again.

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3 Questions: Why Richard Feynman’s lectures still mesmerize

In 1964, physicist Richard Feynman delivered a series of lectures titled “On the Nature of Physical Law.” Feynman delivered these seven one-hour lectures at Cornell in 1964, and the BBC taped them.

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The 10 Most Innovative Companies in Gaming

01 / Zynga > > For dominating--and monetizing--the social-gaming industry. The largest social-games developer in the world touts hundreds of millions of monthly active users on FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, and more

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As OpenTable Booms, Who Gets The Dough?

Dough Boys: “I love OpenTable,” says David Steele (center) of the restaurant Flour + Water, flanked here by his partners David White and chef Thomas McNaughton. | Photograph by Toby Burditt The inevitable push-pull between a platform and its customers. Network Effect: OpenTable CEO Jeffrey Jordan says his service’s attrition rate is “tiny,” less than 1%.

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Walmart Is Crushing Its Ambitious Global-Responsibility Goals

Walmart, that bastion of cheap food, clothing, and everything in between, has corporate-responsibility goals that put every other big box retailer to shame . When Walmart asks its 60,000 suppliers to shape up, the world listens; a demanding packaging goal will have companies the world over scrambling to fit the requirements (for both Walmart and the inevitable copycat retailers that jack up their requirements later). In Walmart's 2011 Global Responsibility Report , we get a glimpse at just how far along the company is in meeting its ultra-ambitious goals

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Israeli Military To Arm Troops With…Cameras

Fearing that war-crimes allegations could arise from future conflicts, the IDF is considering turning troops into impromptu combat journalists who will document wartime operations on video. As the Israeli military gears up for a likely ground war with the Palestinian military organization Hamas, the nation's brass is hoping a new plan could deflect possible war-crimes charges. The solution: Bringing cameras into the warzone.

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How Can We Use Gaming To Get To The Next Level Of Civilization?

As the world of video games continues to evolve, so too should our expectations of how games will positively influence how we work, learn, and live, both online and offline. In a recent blog post , Nicholas Carr, author of the critically acclaimed book The Shallows , reviewed some of the latest studies on the cognitive effects of video games.

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