Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News
A mobile app that lets people send gift cards to friends is not the work of a deals company. But it is using discounts to deliver customers--especially the specific demographics individual merchants want--into brick-and-mortar stores. Daily deals have exploded into a $4 billion industry almost overnight because there’s no shortage of merchants who would like to lure online customers into their real-world establishments.
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