Photograph by Henry Leutwyler Architect, designer, and the advertising impresario behind Tronic, GoldRun. Altrendo Images/Getty Images (plane); Colin Hawkins/Getty Images (gold-panning); Seth Wenig/AP (museum patron, painting); Universal Pictures/Photofest (The Fast and the Furious); Dave M. Benett/Getty Images (Saatchi) , book (no credit) .red_highlight { color:red; font-family:Arial, Helvitica; font-weight:bold; font-size:13.5px !important; } .border-bottom { border-bottom:#000 dotted 2px; padding-bottom:10px; margin-bottom:10px; } .article p{ overflow:hidden; } Big idea: "I want to turn every aspect of our lives into a game," says the 35-year-old entrepreneur, "by marrying the digital and the physical." Using video, animation, mobile apps, and now augmented reality, Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk
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Feed SubscriptionHow Color’s Bill Nguyen Was Influenced by Steve Jobs, and Plans to One-Up Groupon
"Steve Jobs loves talking about trucks," says Bill Nguyen, serial entrepreneur and founder of online music service Lala . "What he says is that in the industrial age, trucks were awesome because we just had to move stuff around. All you ever needed was a truck.
Read More »A Tale of Two Future Net TVs, From Apple and Microsoft
Recent moves by two of the biggest names in tech may be shedding light on their plans for digitally connected televisions.
Read More »Andrew Mason: The Next Mark Zuckerberg?
In 2006, after only two years on the market, Yahoo offered to buy Facebook for one billion dollars. At the time, the fate of Facebook was unclear
Read More »Should You Advertise on Search Engines?
Users pretty much ignore search ads, a new eye-tracking study says. So-called organic search results were viewed 100 percent of the time, and study participants—the study was conducted by user experience research firm User Centric —spent an average of 14.7 and 10.7 seconds looking at them on Google and Bing, respectively. (For tips on search engine optimization, click here .) But just over one-quarter of participants (28 percent) looked at right-side ads on Google, and just 21 percent did on Microsoft's Bing
Read More »Can Congress Force Google to Remove Pirate Sites From Search?
Congress is mid-hearing about all sorts of piracy at the moment, but one interesting trend has emerged: The notion that Congress could force Google to de-list pirate sites from search results? And does this constitute censorship?
Read More »Google Shifts Toward Content Creation With Purchase of Next New Networks
Web TV destination and production company Next New Networks has built its brand by scouting for talent on YouTube--but it looks like Google and YouTube may have been the one scouting NNN. Today YouTube, which Fast Company profiled in our February issue , announced that it had acquired NNN in a deal that could turn YouTube from content host to content creator. "Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers," wrote Tom Pickett, cirector of global content operations, in a blog post .
Read More »Sleepy Kochi, India, Gets a "SmartCity"
A 246-acre IT park is to be built in the Southern state of Kerala. Delhi's got its "Cyber city," the area in nearby Gurgaon where the likes of Yahoo!, Deloitte, and other large multinationals reside.
Read More »Most Innovative Companies: Charles Best of DonorsChoose.org on Fixing Education
This year DonorsChoose.Org made our list of The Most Innovative Companies . We speak to CEO Charles Best on how he applies a "best of breed e-commerce" approach to transforming public education.
Read More »Video: After the first date, don’t text! Call!
Maxim’s Joe Levy and Yahoo’s Jennifer Romolini talk about traditional and high-tech approaches to dating. (TODAY show)
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