Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Every business has a break-even volume on their product line.
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Feed SubscriptionThe 6 Biggest Reasons You’ll Fail
Can you set out to fail? Yes, in fact, you can -- if you do one of the following things. Fellow Inc.com columnist Paul Schoemaker recently wrote about how mistakes can be the secret to success
Read More »How Sara Blakely Got Spanx Started
Sara Blakely, founder of Spanx, on how she came up with the idea for footless pantyhose.
Read More »How Sara Blakely Got Spanx on Oprah
Sara Blakely, founder of Spanx, explains the steps she took to land her girdles on Oprah and, ultimately, built the Spanx brand. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-got-spanx-on-oprah.html Advertisement: Are your best customers still out there?
Read More »How Sara Blakely Grew Spanx
Sara Blakely, founder of Spanx, talks about how she picked her team members, handled public relations, and avoided paying for advertising. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-grew-spanx.html Advertisement: Are your best customers still out there?
Read More »How Sara Blakely Differentiated Her Business Idea For Spanx
The founder of Spanx talks about how she avoided discouragement before she launched by keeping her idea to herself, and developing it for a year, before she mentioned it to friends or family. View the video on Inc.com at: http://www.inc.com/sara-blakely/how-sara-blakely-differentiated-her-business-idea-for-spanx.html Advertisement: Are your best customers still out there?
Read More »2.5 Start-up Tips You Can’t Afford to Ignore
The secret to a successful start-up?
Read More »Building a Growth Agenda? Keep It Simple
A short list of high-value opportunities will keep you focused on what really matters.
Read More »Post Office Delays: How to Avoid a Cash Flow Crunch
Changes coming soon to the U.S.
Read More »Don’t Hold Your Company Hostage
It's crucial that the fate of your business does not rest in the hands of one person--not even yours. No one holds my company hostage. Not even me.
Read More »Don’t Hold Your Company Hostage
It's crucial that the fate of your business does not rest in the hands of one person--not even yours. No one holds my company hostage
Read More »Don’t Hold Your Company Hostage
It's crucial that the fate of your business does not rest in the hands of one person--not even yours. No one holds my company hostage.
Read More »Social Entrepreneurs: 5 Moves to Get Started Now
I know you're passionate about changing the world, but if your business model sucks and you go out of business, it helps nobody. Here's how to make the smartest moves.
Read More »Adding Up the ‘Thank You’ Payoff
What's your 'return on thank you' ratio? It's probably higher than you think. The great thing about saying "thank you" is that it costs almost nothing—and there's almost always a payoff.
Read More »When Your Customers Want One Thing — And Your Investors Want Another
Balancing competing demands is just part of being an entrepreneur. But what do you do when your customers square off against your investors? Of all the balancing acts an entrepreneur faces, one of the trickiest is trying to keep investors and customers happy at the same time.
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