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Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

How many more people will your customer tell about a bad experience versus a good one?

It's no secret that part of your customer service and help desk strategy can be handled more efficiently using programs and web-based software. With so many to choose from, here are a few we recommend. Chris Selland, vice president of sales and marketing for Terametric says because GetSatisfaction is easy to use and inexpensive, Terametric uses it as part of its Optimizer for Twitter product, which enables social media marketers to measure many aspects of Twitter marketing campaigns