Last week, Lady Gaga’s new album Born This Way sold a monstrous (by today’s standards, anyway) 1.15 million copies. That platinum status came partially thanks to Amazon , which offered her album for a dirt-cheap 99 cents, and, after its servers crashed from demand , sold roughly 440,000 digital copies. Undoubtedly, what consumers love more than a Lady Gaga album is a Lady Gaga album that only costs 99 cents
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After Lady Gaga’s Amazon Success, Should All Albums Cost 99 Cents?
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