Lessons In Business From Dr. Love’s Hug Orgy

There’s a science to creating a world that’s happier and more profitable, says neuroeconomist Paul Zak. Over a microphone, neuroeconomist Paul Zak is exhorting 500 New Yorkers to give more love. “Everyone has to hug at least one stranger by the end of tonight,” he insists, “No creepy hugs, please.” We’re at the luridly named “Love Night” at the BMW-Guggenheim Lab on a Friday night, to be test subjects for experiments in what triggers our brains to trust.

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Lessons In Business From Dr. Love’s Hug Orgy